A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Protected Health Information (PHI)
Protected Health Information (PHI) includes any piece of data that identifies a patient’s medical…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulation that came into effect on…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
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More Articles on MarTech, AI, & Customer Experience
Embracing AI as a marketing partner or copilot
In marketing, the integration of artificial intelligence (AI) is not just an option; it’s becoming a necessity for brands aiming…
