A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite
Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
How AI enhances targeted marketing strategies
As the marketing landscape continues to evolve, the integration of artificial intelligence (AI) is transforming…
Leveraging your online presence for visibility
Small businesses face a daunting challenge: standing out in a marketplace increasingly dominated by larger…
Authenticity drives effective AI generated content
In marketing, the integration of artificial intelligence (AI) into content creation has sparked both excitement…
Real-Time Data is Essential in Inventory Managemen
In today’s retail environment, the importance of real-time data cannot be overstated. As consumer behavior…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
