A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Protected Health Information (PHI)
Protected Health Information (PHI) includes any piece of data that identifies a patient’s medical…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
Timeboxing
Timeboxing is a time management technique that involves allocating a fixed, maximum unit of…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
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More Articles on MarTech, AI, & Customer Experience
AI adoption is shifting workplace dynamics
The rapid integration of artificial intelligence (AI) into the workplace is reshaping organizational dynamics in profound ways. As companies increasingly…
