A Guide to Marketing Technology and CX

Customer journey maps drive empathy by providing a holistic view of the customer experience from the customer's perspective.

Many organizations face challenges of misalignment between product and tech organizations that are holding the organization back from greater success.

Continuous skill development through the Dojo model is a powerful approach that organizations can use to transform their learning culture and drive innovation.

Artificial Intelligence (AI) has revolutionized the way businesses leverage data to gain insights and make informed decisions. In the podcast interview, Alan Gilleo discusses how AI, specifically the technology GPT and other large language models, has enabled their company to analyze vast amounts of data quickly and efficiently.

Setting clear and realistic goals is essential for the success of any organization. Let's discuss the importance of managing expectations and setting ambitious yet achievable visions was highlighted as key factors in driving organizational growth and success.

Continuous skill development through hands-on practice is a crucial aspect of professional growth in today's rapidly evolving landscape.

Data has become one of the most valuable assets for organizations. However, simply collecting data is not enough to make it a strategic asset. However, data is only valuable when it is organized, usable, and easily accessible. To truly make data a strategic asset, organizations need to invest in making their data usable.

Customer involvement in research processes is crucial for businesses looking to stay competitive and meet the needs of their target audience.