A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™
Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
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More Articles on MarTech, AI, & Customer Experience
The strategic role of marketing operations
Marketing operations has undergone a significant transformation, evolving from a primarily tactical function into a strategic powerhouse within the marketing…
