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#799: ISM President Dave Simon on maximizing retail media network investments
Today, we’re going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn’t quite translate. We’ll explore why simply plugging in programmatic tools isn’t the silver bullet it’s promised to be, how to navigate the internal budget battles between trade and media teams, and what it really takes for AI to deliver on its potential in a retail context. To help me discuss this topic, I’d like to welcome, Dave Simon, President of In-Store Marketplace at ISM.
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Most popular terms
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
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Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
1st Party Data
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Seel
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Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
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This refers to items used to inspire and motivate employees to be more productive…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Pay-Per-Click (PPC) Advertising
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