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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Word of Mouth Marketing (WOMM)
Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Buy Now, Pay Later (BNPL)
Buy Now, Pay Later (BNPL) is a financing model that allows consumers to make…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
1 Brand as Object (Evolution of Brands)
Our use of logos to represent companies, organizations, or individuals is based on a…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control
The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…
Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements.…
Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)
It’s one thing to build a recognizable brand. It’s quite another to scale that brand…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Slow Down to Speed Up: A Strategic Approach to Implementation
The rapid evolution of artificial intelligence (AI) has captured the imagination of many executives and organizations. The excitement surrounding tools…
