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#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
Today, we’re going to talk about navigating the complexities of global expansion. We’ll get into the strategic decisions leaders have to make when localizing content, such as where to spend the budget for maximum impact, and the critical choice between leveraging AI for scale and speed versus deploying human experts for nuance and connection. To help me discuss this topic, I’d like to welcome, Ilya Spiridonov, Chief…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
Change Management
Change management is the process of planning, implementing, and managing organizational change.
2nd party data
your brand, and first party data, in that you have the capability of using…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Target Audience
A target audience is a group of individuals that a business intends to reach…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Resonate
Resonate is a consumer intelligence platform providing brands with access to deep understanding of…
Stitch Fix
Stitch Fix is a personalized online styling service that uses algorithms and data science…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
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