Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#810: Bynder’s Luke Roberts on brand and content governance in a 1:1 omnichannel world
Today, we’re going to talk about the content paradox facing modern enterprises. While the demand for personalized, omnichannel experiences is causing content creation to accelerate at an unprecedented rate, the systems to manage, govern, and measure its impact often can’t keep up. We’ll explore how to turn this content chaos into a competitive advantage, the role of AI not just as a creation tool but as a workflow agent, and why the future of marketing will be measured in outcomes, not output. To help me discuss this topic, I’d like to welcome, Luke Roberts, Global Director, Digital Strategies & Growth at Bynder.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Optimizely One
Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…
GrowthLoop
GrowthLoop is a customer journey orchestration platform enabling product-led growth companies to activate, retain,…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building vs. Buying vs. Composing: Navigating Software Decisions in the Age of AI
The decision of whether to build, buy, or license software has long been a challenge…
Expert Mode: Navigating the Evolving PR Landscape in the Age of AI
The public relations landscape is in constant flux, a dynamic environment further accelerated by the…
Expert Mode: The Unimaginable Scale of AI Content and the Guardian at the Gate
The question is no longer if we can use AI to create content, but rather…