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#788: Year-end review with Greg Kihlström, The Agile Brand
Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie – I had a little help from AI in doing this. But that’s also kind of the point. We have all been using AI to do things…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
2nd party data
your brand, and first party data, in that you have the capability of using…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Target Audience
A target audience is a group of individuals that a business intends to reach…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Hubspot Ultimate Dictionary of Marketing Terms
This is a great guide to marketing terminology and covers some of the same…
Intrinsic Motivation
This refers to items used to inspire and motivate employees to be more productive…
Resonate
Resonate is a consumer intelligence platform providing brands with access to deep understanding of…
Stitch Fix
Stitch Fix is a personalized online styling service that uses algorithms and data science…
GenLayer
GenLayer is a blockchain protocol positioned as an “AI-native trust layer” and “synthetic jurisdiction,”…
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