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#814: United Rentals’ Alyse Fuller on driving real impact without being overwhelmed by data
Today, we’re going to talk about moving beyond the score. We’ll explore how Generative AI is shifting the discipline of customer experience from a reactive, score-chasing exercise to a proactive, problem-solving engine. We’ll get practical about how a very lean team at a massive organization can leverage these tools to drive real business impact, especially when faced with an overwhelming amount of data. We are here in Las Vegas at Medallia Experience 2026 and to help me discuss this topic, I’d like to welcome, Alyse Fuller, Customer Experience Program Manager at United Rentals.
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Most popular terms
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Optimizely One
Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Customer-First, Employee-Driven
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common topic, which could relate to a brand, an individual, product, cause, or organization.
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
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Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Augmented Reality (AR)
Augmented Reality (AR) is a technology that overlays digital content and information—such as images,…
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