Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying the user experience? We’ll explore how to navigate this new frontier not as intruders, but as valuable contributors.…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
MOO
MOO is an online print and design company that enables businesses to create premium,…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Sales Qualified Lead (SQL)
A sales qualified lead (SQL) is a potential customer that has already been deemed…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building Trust and Community in the Infant Formula Market
Consumer trust, once a given for established brands, has eroded due to recent events, opening…
Expert Mode: Building Marketing Organizations from the Ground Up
Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. …
Expert Mode: Synthetic Research and the Future of Customer Understanding
Arguably among the most exciting developments in the area of marketing and customer experience is…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Personalization drives customer loyalty success
The emphasis on customer experience as a competitive differentiator has never been more pronounced, particularly in the car rental industry.…
