Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
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