Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity
Today, we’re going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We’ll look at the data trends shaping retail, how to navigate the complex pressures on merchants today, and why this often-overlooked part of the business might be the…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Human-in-the-Loop (HITL)
Human-in-the-Loop (HITL) is a design pattern in which human judgment is embedded at one…
Word of Mouth Marketing (WOMM)
Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…
Buy Now, Pay Later (BNPL)
Buy Now, Pay Later (BNPL) is a financing model that allows consumers to make…
1 Brand as Object (Evolution of Brands)
Our use of logos to represent companies, organizations, or individuals is based on a…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering…
Expert Mode: AI-Powered Personalization at Scale
Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic…
Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI
In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction,…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Reducing ad waste with blockchain
The advertising industry faces a significant challenge: ad waste. With nearly two-thirds of every advertising dollar spent going towards end…
