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#801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience
Today, we’re going to talk about the rise of AI browsers and Generative Engine Optimization, or GEO. Whether it’s using ChatGPT or Perplexity to search the web or with tools like OpenAI’s Atlas browser, we’re seeing a convergence of search, shopping, and conversation that could fundamentally change how brands are discovered, evaluated, and purchased, creating a new battleground for customer data and attention. To help me discuss this topic, I’d like to welcome, Imri Marcus, CEO and Co-Founder at Brandlight.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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The marketing wiki with everything you need to know:
Most popular terms
Seel
Seel is an e-commerce technology platform that provides a suite of AI-powered solutions designed…
Optimizely One
Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…
Average Handle Time (AHT)
Average Handle Time (AHT) is a contact center and service metric that measures the…
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Snipp
Snipp is a marketing technology platform specializing in promotions, rebates, and loyalty programs. It…
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