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#54: One Amazing Thing About Aurasell with Jason Eubanks
Let’s face it: tool sprawl is real. What if you could simplify how you and your team prospect, sell, manage, and operate using a unified data model? Welcome to One Amazing About Aurasell. Today we’re talking with Jason Eubanks, Co-Founder and CEO at Aurasell and he will be sharing one amazing thing about their platform with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Optimizely One
Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
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