Definition
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their experiences with a brand. Positive word of mouth can yield good results for a brand, and often outperform some types of paid marketing.
Related
- Account-Based Marketing (ABM)
Products
Resources
![House of the Customer by Greg Kihlström](https://i0.wp.com/agilebrandguide.com/wp-content/uploads/2023/11/BOOK-PROMO-1280-v3-1.jpg?resize=1024%2C526&ssl=1)