A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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The Secret Ingredient to Customer Delight
Do you remember the shock ending of The Sixth Sense? The film taps into that mysterious sixth sense—something beyond our…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Digital Transformation
Digital transformation can be defined as the adoption of digital technology throughout an organization.…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Data literacy enhances marketing effectiveness
The ability to understand and leverage data is no longer optional; it is essential. As the podcast transcript reveals, data…
