• MarTechipedia
    • Agile Marketing
    • Concepts
    • Measurements
    • Models & Frameworks
    • Platforms
    • Tactics
    • Terms
  • Book Series
    • Customer Data Platforms
    • Customer Journey Orchestration
    • Agile Marketing Fundamentals
    • Agile Marketing Implementation
    • AI & Marketing
    • MarTech Stack Evaluation
  • Academy
    • Online Courses
  • Insights
  • Podcast
  • Account
    • Login/Logout

The Agile Brand Guide

Exploring the MarTech & CX Landscape

  • MarTechipedia
    • Agile Marketing
    • Concepts
    • Measurements
    • Models & Frameworks
    • Platforms
    • Tactics
    • Terms
  • Book Series
    • Customer Data Platforms
    • Customer Journey Orchestration
    • Agile Marketing Fundamentals
    • Agile Marketing Implementation
    • AI & Marketing
    • MarTech Stack Evaluation
  • Academy
    • Online Courses
  • Insights
  • Podcast
  • Account
    • Login/Logout
  • Home
  • Martechipedia
  • Resources
  • Chiefmartec Marketing Technology Landscape (Infographic)

Chiefmartec Marketing Technology Landscape (Infographic)

Home » Martechipedia Wiki » Resources » Chiefmartec Marketing Technology Landscape (Infographic)

The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.

2020 Marketing Technology Landscape Infographic

  • Concepts
    • Center of Experience
      • _Center of Experience
      • Brand (Component of the Center of Experience)
      • Brand Experience (Component of the Center of Experience)
      • Culture (Component of The Center of Experience)
      • Data (Component of The Center of Experience)
      • Environment (Component of the Center of Experience)
      • Governance (Component of the Center of Experience)
      • Measurement (Component of The Center of Experience)
      • Platform (Component of the Center of Experience)
    • Branding Evolution
      • _The Evolution of Brands
      • 1 Brand as Object (Evolution of Brands)
      • 2 Brand as Idea (Evolution of Brands)
      • 3 Brand as Experience (Evolution of Brands)
      • 4 Brand as Relationship (Evolution of Brands)
      • 5 Brand as Facilitator (Evolution of Brands)
    • Dimensions of Personalized Experience
      • Logic (Dimensions of Personalized Experiences)
    • Agile Brand
    • Build vs. Buy
    • Continuous Improvement
    • Customer Experience (CX)
    • Customer-First, Employee-Driven
    • Employee Experience (EX)
    • Exponential Growth of Content
    • Inbound Marketing
    • Next Best Action
    • Personalized Experience Dimensions
    • StrategyOps
    • User Experience (UX)
    • Digital Experience Maturity
  • Models & Frameworks
    • 12 Agile Principles
    • Absorptive Capacity
    • Business Value Pyramid
    • Business Value Realization Formula
    • Competing Values Framework (CVF)
    • Customer Journey Taxonomy
    • Kübler-Ross Change Curve
    • Simple Prioritization Framework
  • Data
    • 1st Party Data
    • 2nd party data
    • 3rd party data
    • Analytics
    • Zero Party Data
  • Measurements
    • North Star Goals
      • _North Star Goals
      • Agile, Customer-Centric Culture
      • Customer Lifetime Value Model
      • First-Party Customer View
      • 1:1 Omnichannel Personalization
    • Average Order Value (AOV)
    • Churn Rate
    • Clickthrough Rate (CTR)
    • Conversion Rate
    • Cost Per Lead (CPL)
    • Customer Acquisition Cost (CAC)
    • Customer Effort Score (CES)
    • Customer Lifetime Value (CLV)
    • Customer Satisfaction Score (CSAT)
    • Key Performance Indicator (KPI)
    • Multi-touch Attribution
    • Net Promoter Score (NPS)
    • Recency, Frequency, and Monetary (RFM)
    • Retention Rate
    • Return on Ad Spend (ROAS)
    • Return on Experience
    • Total Cost of Ownership (TCO)
    • User Engagement
  • Agile Marketing
    • Agile Marketing Resources
      • Daily Standup Meeting Agenda
      • Retrospective Meeting Agenda
      • Sprint Planning Agenda Template
    • Elements of Scrum
      • Burndown Chart (Scrum Element)
      • Business Value (Scrum Element)
      • Daily Scrum and Standup (Scrum Element
      • Definition of Done (Scrum Elements)
      • Increment (Scrum Element)
      • Product Backlog (Scrum Element)
      • Product Vision (Scrum Element)
      • Sprint (Scrum Element)
      • Sprint Backlog (Scrum Element)
      • Sprint Goal (Scrum Elements)
      • Sprint Planning Meeting (Scrum Element)
      • Sprint Retrospective (Scrum Element)
  • Platforms
    • Consent Management Platform (CMP)
    • Conversational AI
    • Customer Journey Orchestration (CJO)
    • Data Clean Room
    • Data Management Platform (DMP)
    • Customer Data Platform (CDP)
    • Customer Relationship Management (CRM)
    • Content Management System (CMS)
  • Tactics
    • A/B Testing
    • Account-based Marketing (ABM)
    • Brand Garden
    • Marketing Automation
    • Pay-Per-Click (PPC)
    • Search Engine Optimization (SEO)
    • Website
  • Terms
    • Account-Based Marketing (ABM)
    • B2B (Business to Business)
    • B2C (Business to Consumer Marketing)
    • Brand Awareness
    • Business Value
    • Buyer's Journey
    • Channel Switching
    • Culture Gap
    • Culture Quadrant
    • Customer Retention
    • Digital Transformation
    • Experience Maturity
    • Extrinsic Motivation
    • Information Architecture
    • Intrinsic Motivation
    • Marketing Qualified Lead (MQL)
    • Minimum Viable Product (MVP)
    • Multivariate Testing (MVT)
    • Null hypothesis
    • Product-market fit
    • Sales Qualified Lead (SQL)
    • Total Addressable Market (TAM)
    • Visitor Segmentation
    • Wireframes
    • Word of Mouth Marketing (WOM)
  • Books
    • Digital Delight: Planning, measuring, and optimizing great digital CX and EX
    • House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
    • Meaningful Measurement of the Customer Experience (2022)
    • The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
    • The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
    • The Center of Experience (2020)
  • Resources
    • CDP Institute
    • Chiefmartec Marketing Technology Landscape (Infographic)
    • Hubspot Ultimate Dictionary of Marketing Terms
    • The Agile Brand with Greg Kihlström Podcast
  • Roles & Teams
    • Marketing Operations
  • History and Background
    • History of Search Engines
    • History of the Customer Data Platform (CDP)

Recent Posts

  • S5 | 347: How human-centric businesses win the war for talent with Paul Vian, Chief Revenue Officer at Apps Associates
  • CustomerThink: Conversational Marketing and the Customer Experience
  • S5 | 346: Winning in the subscription economy with Matthew Holman, Head of Growth and Cofounder, Qpilot.cloud
  • Key differences between Marketing Operations and a PMO
  • S5 | 345: Optimizing the Buyer’s Experience with Leah McTiernan, DocuSign

Recent Comments

No comments to show.

Footer

The Agile Brand Guide
Martechipedia
Book Series
Academy
Insights

Greg Kihlstrom
The Agile Brand Podcast
Blog
Books
Speaking
Workshops & Training

GK5A
Consulting & Advisory
MarTech Evaluation

©The Agile Brand, LLC. All rights reserved.
  • Home
  • Privacy Policy
  • About
  • The Agile Brand
  • GK5A