• Guide to:
    • Guide to: Artificial Intelligence (AI)
    • Guide to: Customer Data Platforms (CDPs)
    • Guide to: Customer Journey Orchestration
  • Book Series
    • Overview
    • Platforms
      • Customer Data Platforms
      • Customer Journey Orchestration
      • Conversational Marketing
    • Concepts
      • Agile Marketing Fundamentals
      • Agile Marketing Implementation
      • AI & Marketing
      • Generative AI
      • Marketing Measurement & Analytics
      • Marketing Operations
      • MarTech Stack Evaluation
      • Creating an Agile Brand
    • Other Books
    • Store
      • Purchase Books
      • Online Courses
      • Other Products
      • Account
      • View Cart
      • Login/Logout
  • Podcasts
    • The Agile Brand with Greg Kihlström
    • The Innovation Economy Podcast
      • Intrapreneurs with Adam Chen
      • Brand the Change with Bonnie Habyan
      • Inspiration + Location with Greg Kihlström
    • B2B Agility with Greg Kihlström Podcast
  • MarTechipedia
    • Agile Marketing
    • Concepts
    • MarTech Platform Directory
      • Customer Data Platforms
      • Customer Journey Orchestration
      • Generative AI Platform Directory
    • Measurements
    • Models & Frameworks
    • Platforms
    • Tactics
    • Terms
  • Articles & More
    • Articles
      • Agile Marketing
      • Artificial Intelligence
      • B2B Marketing
      • Conversational Marketing
      • Customer Data Platforms
      • Customer Experience
      • Customer Journey Orchestration
      • Digital Experience Platforms
      • Digital Transformation
      • Digital Strategy
      • Ecommerce
      • Employee Experience
      • Marketing Operations
      • Marketing Measurement
      • MarTech Infrastructure
    • Events
    • News
    • White Papers & Research
The Agile Brand Guide Logo

The Agile Brand Guide

Exploring the MarTech & CX Landscape

  • Guide to:
    • Guide to: Artificial Intelligence (AI)
    • Guide to: Customer Data Platforms (CDPs)
    • Guide to: Customer Journey Orchestration
  • Book Series
    • Overview
    • Platforms
      • Customer Data Platforms
      • Customer Journey Orchestration
      • Conversational Marketing
    • Concepts
      • Agile Marketing Fundamentals
      • Agile Marketing Implementation
      • AI & Marketing
      • Generative AI
      • Marketing Measurement & Analytics
      • Marketing Operations
      • MarTech Stack Evaluation
      • Creating an Agile Brand
    • Other Books
    • Store
      • Purchase Books
      • Online Courses
      • Other Products
      • Account
      • View Cart
      • Login/Logout
  • Podcasts
    • The Agile Brand with Greg Kihlström
    • The Innovation Economy Podcast
      • Intrapreneurs with Adam Chen
      • Brand the Change with Bonnie Habyan
      • Inspiration + Location with Greg Kihlström
    • B2B Agility with Greg Kihlström Podcast
  • MarTechipedia
    • Agile Marketing
    • Concepts
    • MarTech Platform Directory
      • Customer Data Platforms
      • Customer Journey Orchestration
      • Generative AI Platform Directory
    • Measurements
    • Models & Frameworks
    • Platforms
    • Tactics
    • Terms
  • Articles & More
    • Articles
      • Agile Marketing
      • Artificial Intelligence
      • B2B Marketing
      • Conversational Marketing
      • Customer Data Platforms
      • Customer Experience
      • Customer Journey Orchestration
      • Digital Experience Platforms
      • Digital Transformation
      • Digital Strategy
      • Ecommerce
      • Employee Experience
      • Marketing Operations
      • Marketing Measurement
      • MarTech Infrastructure
    • Events
    • News
    • White Papers & Research

Home » Martechipedia » Resources » Chiefmartec Marketing Technology Landscape (Infographic)

Martechipedia Wiki

  • Home
  • Martechipedia
  • Resources
  • Chiefmartec Marketing Technology Landscape (Infographic)

Chiefmartec Marketing Technology Landscape (Infographic)

The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.

2020 Marketing Technology Landscape Infographic

  • Concepts
    • Branding Evolution
      • _The Evolution of Brands
      • 1 Brand as Object (Evolution of Brands)
      • 2 Brand as Idea (Evolution of Brands)
      • 3 Brand as Experience (Evolution of Brands)
      • 4 Brand as Relationship (Evolution of Brands)
      • 5 Brand as Facilitator (Evolution of Brands)
    • Center of Experience
      • _Center of Experience
      • Brand (Component of the Center of Experience)
      • Brand Experience (Component of the Center of Experience)
      • Culture (Component of The Center of Experience)
      • Data (Component of The Center of Experience)
      • Environment (Component of the Center of Experience)
      • Governance (Component of the Center of Experience)
      • Measurement (Component of The Center of Experience)
      • Platform (Component of the Center of Experience)
    • Data Science for Marketers
      • (4) Principles of Explainable AI
      • Data Science (for Marketers)
      • Roles of a Data Science Team
    • Dimensions of Personalized Experience
      • Logic (Dimensions of Personalized Experiences)
    • MACH (Microservices, API-first, Cloud-native, Headless)
      • Headless Architecture
      • MACH (Microservices, API-first, Cloud-native, Headless)
    • Agile Brand
    • Build vs. Buy
    • Change Management
    • Continuous Improvement
    • Customer Experience (CX)
    • Customer-First, Employee-Driven
    • Employee Experience (EX)
    • Exponential Growth of Content
    • Inbound Marketing
    • Next Best Action
    • Opportunity Cost
    • Personalized Experience Dimensions
    • Seasonality in Marketing Measurement
    • StrategyOps
    • User Experience (UX)
    • Digital Experience Maturity
  • Models & Frameworks
    • 12 Agile Principles
    • 3 Types of Project Management Offices (PMOs)
    • Absorptive Capacity
    • Business Value Pyramid
    • Business Value Realization Formula
    • Center of Excellence (CoE)
    • Competing Values Framework (CVF)
    • Customer Journey Taxonomy
    • Kübler-Ross Change Curve
    • Project Management Components (PMBOK)
    • Simple Prioritization Framework
  • Data
    • 1st Party Data
    • 2nd party data
    • 3rd party data
    • Analytics
    • Zero Party Data
  • Measurements
    • North Star Goals
      • _North Star Goals
      • Agile, Customer-Centric Culture
      • Customer Lifetime Value Model
      • First-Party Customer View
      • 1:1 Omnichannel Personalization
    • Average Order Value (AOV)
    • Average Revenue Per User (ARPU)
    • Bounce Rate
    • Churn Rate (CR)
    • Clickthrough Rate (CTR)
    • Conversion Rate
    • Conversion Rate Optimization (CRO)
    • Conversion Value Optimization (CVO)
    • Cost Per Acquisition (CPA)
    • Cost Per Lead (CPL)
    • Customer Acquisition Cost (CAC)
    • Customer Effort Score (CES)
    • Customer Lifetime Value (CLV)
    • Customer Satisfaction Score (CSAT)
    • Direct-to-Consumer Advertising Spend (DAS)
    • Experience data and operational data
    • Key Performance Indicator (KPI)
    • Monthly Recurring Revenue (MRR)
    • Multi-touch Attribution (MTA)
    • Net Promoter Score (NPS)
    • Recency, Frequency, and Monetary (RFM)
    • Retention Rate
    • Return on Ad Spend (ROAS)
    • Return on Experience
    • Return on Investment (ROI)
    • Single channel vs. multi-channel marketing measurement
    • SMART Goals
    • Total Cost of Ownership (TCO)
    • User Engagement
  • Agile Marketing
    • Agile Marketing Resources
      • Daily Standup Meeting Agenda
      • Retrospective Meeting Agenda
      • Sprint Planning Agenda Template
    • Elements of Scrum
      • Burndown Chart (Scrum Element)
      • Business Value (Scrum Element)
      • Daily Scrum and Standup (Scrum Element
      • Definition of Done (Scrum Elements)
      • Increment (Scrum Element)
      • Product Backlog (Scrum Element)
      • Product Vision (Scrum Element)
      • Sprint (Scrum Element)
      • Sprint Backlog (Scrum Element)
      • Sprint Goal (Scrum Elements)
      • Sprint Planning Meeting (Scrum Element)
      • Sprint Retrospective (Scrum Element)
  • Platforms
    • Consent Management Platform (CMP)
    • Contact Center as a Service (CCaaS)
    • Content Marketing Platform (CMP)
    • Conversational AI
    • Conversational Marketing
    • Customer Journey Orchestration (CJO)
    • Data Clean Room
    • Data Management Platform (DMP)
    • Digital Experience Platform (DXP)
    • Marketing Resource Management (MRM)
    • Real-Time Interaction Management (RTIM)
    • Unified Communications as a Service (UCaaS)
    • Customer Data Platform (CDP)
    • Customer Relationship Management (CRM)
    • Content Management System (CMS)
  • Tactics
    • A/B Testing
    • A/B/N Testing
    • Account-based Marketing (ABM)
    • Brand Garden
    • Content Marketing
    • E-commerce
    • Email Marketing
    • Marketing Automation
    • Multi-channel marketing measurement
    • Pay-Per-Click (PPC) Advertising
    • Search Engine Optimization (SEO)
    • Single-channel Marketing Measurement
    • Website
    • Word of Mouth Marketing (WOM)
    • Word of Mouth Marketing (WOMM)
  • Terms
    • Artificial Intelligence
      • Algorithmic Bias
      • Artificial Intelligence (AI)
      • Filter Bubble
      • Garbage in, Garbage out (GIGO)
      • Generative AI
      • Large Language Models (LLMs)
    • Company Culture
      • Culture Debt
      • Culture Gap
      • Culture Quadrant
      • Intrinsic Motivation
    • Account-Based Marketing (ABM)
    • ADKAR
    • AIDA - Attention/Awareness, Interest, Desire, Action
    • B2B (Business to Business)
    • B2C (Business to Consumer Marketing)
    • Brand Awareness
    • Business Process Outsourcing (BPO)
    • Business Value
    • Buyer's Journey
    • Call To Action (CTA)
    • Channel Switching
    • Customer Retention
    • Digital Transformation
    • Experience Debt
    • Experience Level Agreement (XLA)
    • Experience Maturity
    • Extrinsic Motivation
    • Features, Advantages, Benefits (FAB)
    • General Data Protection Regulation (GDPR)
    • Go-To-Market (GTM) Strategy
    • Health Insurance Portability and Accountability Act (HIPAA)
    • Ideal Customer Profile (ICP)
    • Income Producing Activities (IPA)
    • Information Architecture
    • Learning & Development (L&D)
    • Marketing Qualified Lead (MQL)
    • Media Sufficiency
    • Minimum Viable Product (MVP)
    • Mixed Reality (MR)
    • Multivariate Testing (MVT)
    • Null hypothesis
    • Operational Debt
    • Product Market Fit (PMF)
    • Product Roadmap
    • Protected Health Information (PHI)
    • Retail Media Network
    • Robotic Process Automation (RPA)
    • Sales Qualified Lead (SQL)
    • Search Engine Results Page (SERP)
    • Service Level Agreement (SLA)
    • Software as a Service (SaaS)
    • Strengths, Weaknesses, Opportunities & Threats (SWOT)
    • Target Audience
    • Technical Debt
    • Total Addressable Market (TAM)
    • User Generated Content (UGC)
    • Visitor Segmentation
    • Walled Garden
    • Wireframes
  • Resources
    • Books
      • Digital Delight: Planning, measuring, and optimizing great digital CX and EX
      • House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
      • Meaningful Measurement of the Customer Experience (2022)
      • The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
      • The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
      • The Center of Experience (2020)
    • CDP Institute
    • Chiefmartec Marketing Technology Landscape (Infographic)
    • Hubspot Ultimate Dictionary of Marketing Terms
    • The Agile Brand with Greg Kihlström Podcast
  • Roles & Teams
    • Change Control Board
    • Chief Marketing Officer (CMO)
    • Citizen Data Scientist
    • Content Marketer
    • Intrapreneur
    • Marketing Operations (MOps)
    • Project Management Office (PMO)
    • Revenue Operations (RevOps)
  • History and Background
    • History of Search Engines
    • History of the Customer Data Platform (CDP)

Recent Posts

  • Leaders need to encourage collaboration and data fluency
  • Investing in employee development helps individuals and organizations
  • Two books in The Agile Brand Guides series featured on Thinkers360’s “50 Books to Read in 2024” List
  • How customer insights can drive brand success
  • S1 | 16: Innovation Versus Leaders – What Superpowers Successful Ones Need to Develop Now to Win

Recent Comments

No comments to show.

Footer

The Agile Brand Guide
Martechipedia
Book Series
Academy
Insights

  • LinkedIn
  • Twitter

Greg Kihlstrom, Advisor, Author & Speaker
The Agile Brand Podcast
Blog
Books
Speaking
Workshops & Training

  • Twitter
  • LinkedIn
  • Instagram

The Agile Brand with Greg Kihlstrom
Latest Episodes
About the Podcast
Partners & Sponsors

  • Twitter
  • LinkedIn
  • Instagram
  • Facebook

GK5A
Consulting & Advisory
MarTech Evaluation

  • Twitter
  • LinkedIn

Latest news & more
Sign up for the Agile Brand and Martechipedia newsletter to get the latest updates on new content, books, and more.

Sign up for the newsletter
©The Agile Brand, LLC. All rights reserved.
  • Home
  • Refund and Returns Policy
  • Privacy Policy & Terms of Service
  • About
  • The Agile Brand
  • GK5A