A Guide to Marketing Technology and CX
From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:
BOOK SERIES
The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.
WIKI & DIRECTORY
Martechipedia™
Marketing technology terms, platforms, and more.
PODCAST
The Agile Brand™ with Greg Kihlström
The world's leading enterprise marketing podcast.
PODCAST
The Innovation Economy
Business innovation from several perspectives.
PODCAST
B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.
PODCAST
The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
Latest Articles
Business Chief: Event from AED and The Agile World brings business leaders together to discuss the changing workplace.
As a leading innovator in placemaking to promote business growth, Arlington Economic Development and The Agile World are leading the discussion within the Return on Creativity community to understand and improve the future of people, places, and work.
Return on Leadership Virtual Event Discusses the Role of Executives in the Return to the Office
On September 14, 2021 at 1pm ET, a virtual event titled Return on Creativity: Return on Leadership will explore leadership’s role in creative and innovative solutions to the return to the office and the future of work.
Press Release: Return to Work Virtual Event Discusses How Companies Can Be Successful with Hybrid Workforces
On July 13 at 1pm ET, a virtual event titled Return on Creativity: Return to Work will explore the current and future challenges of companies as their workforce returns to the office after the global pandemic caused many companies to switch to remote work. As the number of vaccinated individuals decreases, and employees return to the office, companies are struggling with the best way to enable optimal outcomes for both their workforce and their customers.
Return on Creativity: Return to Work
When the Return on Creativity virtual series began planning the July 13 session on Return to Work, it was well before the vaccination rate reached past 60% in Arlington and mask wearing was still mandated in public settings. Among the hyper rapid changes emerging as companies and employees re-imagine going back to a traditional office space, no one could have anticipated how many circumstances would change.
The impact of rebranding
In many ways, rebranding a 100 + year old legacy corporation through the lens of equity and inclusion put Booz Allen Hamilton (BAH) ahead of its time. For a company that originated the 'management consulting' model largely for federal government and defense contracting services, there had to be compelling reasons to disrupt the traditions that had made this firm operate successfully for more than a millennium. Who wants to change something that's worked for so long?
The Agile Workforce, Part 3: Creating a Successful Agile Workforce
In this 3-part series, we're going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.
The Agile Workforce, Part 2: How Organizations Can Be Successful in the Future of Work
In this 3-part series, we're going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.
The Agile Workforce, Part 1: How Companies Can Thrive in the Future of Work
In this 3-part series, we're going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.
The Agile Brand Guide Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.