A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

BOOK SERIES
The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.

WIKI & DIRECTORY
Martechipedia
Marketing technology terms, platforms, and more.

PODCAST
The Agile Brand™ with Greg Kihlström
The world's leading enterprise marketing podcast.

The Innovation Economy Podcast

PODCAST
The Innovation Economy
Business innovation from several perspectives.

PODCAST
B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.

PODCAST
The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

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Latest Articles

Marketing technology, CX, and Digital Transformation

Business Chief: Event from AED and The Agile World brings business leaders together to discuss the changing workplace.

As a leading innovator in placemaking to promote business growth, Arlington Economic Development and The Agile World are leading the discussion within the Return on Creativity community to understand and improve the future of people, places, and work.

Aug 18, 20214 min read

Return on Leadership Virtual Event Discusses the Role of Executives in the Return to the Office

On September 14, 2021 at 1pm ET, a virtual event titled Return on Creativity: Return on Leadership will explore leadership’s role in creative and innovative solutions to the return to the office and the future of work.

Aug 17, 20214 min read

Press Release: Return to Work Virtual Event Discusses How Companies Can Be Successful with Hybrid Workforces

On July 13 at 1pm ET, a virtual event titled Return on Creativity: Return to Work will explore the current and future challenges of companies as their workforce returns to the office after the global pandemic caused many companies to switch to remote work. As the number of vaccinated individuals decreases, and employees return to the office, companies are struggling with the best way to enable optimal outcomes for both their workforce and their customers.

Jul 6, 20214 min read

Return on Creativity: Return to Work

When the Return on Creativity virtual series began planning the July 13 session on Return to Work, it was well before the vaccination rate reached past 60% in Arlington and mask wearing was still mandated in public settings. Among the hyper rapid changes emerging as companies and employees re-imagine going back to a traditional office space, no one could have anticipated how many circumstances would change.

Jul 1, 20212 min read

The impact of rebranding

In many ways, rebranding a 100 + year old legacy corporation through the lens of equity and inclusion put Booz Allen Hamilton (BAH) ahead of its time. For a company that originated the 'management consulting' model largely for federal government and defense contracting services, there had to be compelling reasons to disrupt the traditions that had made this firm operate successfully for more than a millennium. Who wants to change something that's worked for so long?

Jun 25, 20213 min read

The Agile Workforce, Part 3: Creating a Successful Agile Workforce

In this 3-part series, we're going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.

May 26, 20215 min read

The Agile Workforce, Part 2: How Organizations Can Be Successful in the Future of Work

In this 3-part series, we're going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.

May 24, 20215 min read

The Agile Workforce, Part 1: How Companies Can Thrive in the Future of Work

In this 3-part series, we're going to discuss what we mean by the agile workforce, and how organizations can succeed in a world of work that incorporates hybrid teams, increased automation, and a growing independent workforce.

May 19, 20215 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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