A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Nautica. Tommy Hilfilger. Ann Taylor. Polo Ralph Lauren. These are some big names, and Melissa Cohen worked for them all.…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Synthetic Identity Fraud
Synthetic Identity Fraud is a type of financial fraud in which criminals create a…
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key performance metric used to measure the total…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics…
Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
AI Enhances Marketing Creativity and Scale
In the rapidly evolving landscape of marketing, the integration of artificial intelligence (AI) enables businesses to enhance their creative capabilities…
