A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#590: AI in marketing highly regulated sectors with Nauman Hafiz, Constellation
Today we’re going to talk about the role of AI in transforming marketing in regulated sectors with Nauman Hafiz, Chief…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Zero Moment of Truth (ZMOT)
Zero Moment of Truth (ZMOT) is a marketing concept that describes the moment in…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
Net Revenue Retention (NRR)
Net Revenue Retention (NRR) is a key performance metric used to measure the total…
Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics…
Realized Attributable Value (RAV)
Realized Attributable Value (RAV) is a marketing performance metric that quantifies the actual, measured…
Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…
Account Takeover (ATO)
Account Takeovers (ATO) occur when unauthorized individuals gain access to and take control of…
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More Articles on MarTech, AI, & Customer Experience
Harnessing technology for positive change
Harnessing technology for positive change is a topic that has become increasingly relevant in today’s society. With the rapid advancement…
