A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#595 State of the marketing jobs market with Sue Keith, Landrum Talent Solutions
In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Warehouse Management System (WMS)
A Warehouse Management System (WMS) is a type of software application designed to support…
Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Account Takeover (ATO)
Account Takeovers (ATO) occur when unauthorized individuals gain access to and take control of…
Thompson Sampling
Thompson Sampling, also known as Bayesian Bandit or posterior sampling, is a probabilistic algorithm…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
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More Articles on MarTech, AI, & Customer Experience
Harnessing technology for positive change
Harnessing technology for positive change is a topic that has become increasingly relevant in today’s society. With the rapid advancement…
