A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#13: One Amazing Thing About Amplitude with Abbie Kouzmanoff
Welcome to One Amazing About Amplitude. I’m your host, Greg Kihlström and I’d like to welcome Abbie Kouzmanoff, Senior Director…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Adaptive Bandit Testing
Adaptive Bandit Testing is a dynamic experimentation method used in digital marketing, product optimization,…
Third-Party Cookies
Third-party cookies are small pieces of data that are stored on a user’s device…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
Rich Communication Services (RCS)
Rich Communication Services (RCS) is a modern messaging protocol that upgrades traditional SMS (Short…
Reverse Logistics
Reverse logistics in the context of e-commerce refers to the process of managing the…
Augmented Reality (AR)
Augmented Reality (AR) is a technology that overlays digital content and information—such as images,…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Remembering that feedback is a gift
Feedback is a gift that can provide valuable insights and opportunities for growth and improvement. In the podcast transcript, Andrew…
