A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#4: Three Ways to Successfully Pivot and Prosper After Life Throws You a Big Career Curveball
Nautica. Tommy Hilfilger. Ann Taylor. Polo Ralph Lauren. These are some big names, and Melissa Cohen worked for them all.…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Brand Development Index (BDI)
The Brand Development Index (BDI) quantifies how strongly a brand performs within a defined…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Adaptive Bandit Testing
Adaptive Bandit Testing is a dynamic experimentation method used in digital marketing, product optimization,…
Internet of Things (IoT)
The Internet of Things (IoT) refers to a network of physical objects—often called “things”—that…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Focusing on the customer journey first when developing an e-commerce strategy
Understanding the needs and preferences of the customer is essential for creating a successful e-commerce platform, thus it is important…
