A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#15: 7 Near Deaths, One Miracle on the Hudson, 5 Shifts toward True Purpose
They call her the *Diva of Disaster*—and for good reason. Maryann Bruce has stared down death not once, but seven…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Churn Rate (CR)
Churn Rate (CR) measures how many customers stop doing business with a company in…
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Expert Mode
Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI
In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction,…
Expert Mode: When Synthetic Personas Meet Real Buyer Intent
Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you…
Expert Mode: Trust Is a Strategy, Not a Sentiment
Marketers love to talk about trust. It’s on their websites, in their taglines, and plastered…
Expert Mode: Navigating the Agentic AI Revolution with a Customer-First Approach
Let’s explore some key takeaways from a conversation with Stephanie, exploring how brands can leverage…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Trust Isn’t a Commodity—It’s the Market’s Most Dangerous Weapon
88% of consumers now say trust is just as important in buying decisions as price and quality. Think about that…
