A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork
Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics…
Warehouse Management System (WMS)
A Warehouse Management System (WMS) is a type of software application designed to support…
Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…
Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers…
Account Takeover (ATO)
Account Takeovers (ATO) occur when unauthorized individuals gain access to and take control of…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Achieving print and digital marketing synergy
Print and digital marketing synergy is a powerful strategy that combines the strengths of both channels to create a more…
