A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#600: AI Agents in Marketing with Raj Rikhy, Microsoft
Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Storyblok
Storyblok is a headless, composable CMS that empowers developers and marketers to collaboratively build…
Media Diminishing Returns
Media diminishing returns describe the nonlinear relationship between advertising spend and its impact on…
Random Forest
Random Forest is a supervised machine learning algorithm that uses an ensemble of decision…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
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More Articles on MarTech, AI, & Customer Experience
The benefits of e-commerce automation
Automation has become an integral part of e-commerce operations, allowing brands and retailers to streamline their processes, improve efficiency, and…
