A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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373: #373: Maximizing business value with FinOps, Part 2, with Kalika Prasad Maheshwari, TEKsystems
I’m excited to introduce part 2 of a special series about how organizations can maximize business value with FinOps in…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Latest Articles
MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization
Realizing the Benefits of First and Zero Party Data for Marketers
Composable Customer Data Platforms with Florian Delval, ActionIQ
Forbes: A North Star for Personalized Customer Experience
MarTech: The ROI of personalized experiences: Audience measurements
Forbes: Maintaining Employee Morale Before, During And After A Digital Transformation
Forbes: It’s Time to Think About Experience Operations
Martech: How to prepare teams for customer journey orchestration
This article was written by Chris Wood for MarTech, based on a presentation by Greg Kihlström at the recent MarTech conference. Read the full article here.
One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those units need to be prepared ahead of the implementation.
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The Agile Brand Guide® Book Series
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
