A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Know Your Buyer: Crafting a Robust, Personalized, Omnichannel Customer Experience
What Marketing Operations is and How to Leverage it for Success
MarTech: North Star Goals for Category Leaders: Customer Lifetime Value Model
A Leader’s Guide to Measuring the Success of a PMO
MarTech: North Star goals for category leaders: First-party customer view
CustomerThink: Aiming for the Stars: Unlocking the Power of Personalization to Enhance Your Customer Experience
Selecting the Right PMO Model for Your Organization
Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
