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#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty
Today, we’re going to talk about building a playbook for customer loyalty that isn’t dependent on market wins or a perfect product. We’ll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns to a strategy of deep, individual connection…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
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The importance of cross-team collaboration to improve the customer experience
Collaboration is key for success in today’s fast-paced and ever-changing business environment. The podcast transcript provided insight into the challenges…
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