Yesterday’s Marketing Technology & AI News — April 16, 2026
The dominant theme is (wait for it…) agentic AI: autonomous systems that don’t just generate content or surface insights, but take action, trigger workflows, and make…
Adobe Ushers in a New Era of Creativity with New Creative Agent and Generative AI Innovations in Adobe Firefly
Today, Adobe (Nasdaq: ADBE) – the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms – unveiled Firefly AI Assistant,…
#840: Adobe’s Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and…
Yesterday’s MarTech News | March 20, 2026
Yesterday’s martech news cycle produced 20+ product launches and reports. Here’s what actually matters for CMOs and marketing organizations — and what doesn’t.
Yesterday’s MarTech News | March 17, 2026
Yesterday was a day that crystallized a tension CMOs have been navigating for the past two years: the gap between what AI vendors promise and what…
Adobe Integrates Conversational AI Into Photoshop and Firefly, Signaling Shift in Creative Workflows
Adobe has announced the launch of AI Assistant in Photoshop, now available in public beta for web and mobile. This move marks a significant step in…
MarTech Futurist: March 1, 2026
Vendors are selling AI as a productivity multiplier. The data suggests it’s a capability multiplier—but only for organizations that have the governance, workflows, and strategic clarity…
Adobe Integrates Multi-Model AI with New “Quick Cut” Tool to Streamline Video Production
Adobe has announced the launch of Quick Cut within its Firefly video editor, a tool designed to transform raw footage or AI-generated clips into a structured…
