Tag: Adobe

Adobe Advertising integrates cross-border measurement capability enabling advertisers to serve campaigns in one country and verify in-person visits in another

Generate Music, Generate Speech, and Generate Sound Effects reach general availability, bringing rights-cleared audio into the same workspace as image and video — and raising new questions for brand teams about where “commercially safe” begins and ends.

Eikona’s Nir Weingarten on reinforcement learning, Thryv’s Patricia Rollins on small business AI, Adobe’s Rachel Thornton on agents as customers, Taelor’s Anya Cheng, and Klaviyo Composer.

Adobe has launched the Adobe plugin in ChatGPT, a single unified plugin that pulls more than 70 tools from across the company’s creative and productivity portfolio into OpenAI’s conversational interface. The plugin is available globally starting today on ChatGPT web and app, and works across ChatGPT Work and Codex.

Adobe CMO Enterprise Rachel Thornton on treating AI agents as an audience: LLM brand visibility, agent-readable content, and closing the AI skilling gap.

Cannes Lions amplified yesterday’s announcement volume, but stripping away the festival backdrop and vendor superlatives reveals three concrete signals that Chief Marketing Officers (CMOs) cannot afford to misread.

Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced that it has entered into a definitive agreement to acquire Topaz Labs, an AI company specializing in industry-leading video and image enhancement models.

Yesterday’s wave of martech and AI announcements tells a story that is more complicated—and more consequential—than the vendor headlines suggest. The central theme is not that AI is arriving; it is that the infrastructure required to make AI operationally real is finally being built, and the decisions Chief Marketing…

Adobe is positioning Firefly as a single, agent-powered workspace that carries a project from idea to finished asset—and extending that reach into ChatGPT, Claude, Copilot, Gemini and Slack.

Yesterday was a big day for marketing technology. While a single announcement didn’t necessarily overshadow the others, the unmistakable pattern across all of them: agentic AI is no longer a roadmap item. It is shipping, and it is landing directly in the workflows that marketing teams use every day.