Tag: Adobe

Vendors are selling AI as a productivity multiplier. The data suggests it’s a capability multiplier—but only for organizations that have the governance, workflows, and strategic clarity to use it effectively. Most don’t. CMOs who recognize this gap and invest in the foundational work—governance, workflow redesign, content restructuring—will outpace competitors…

Adobe has announced the launch of Quick Cut within its Firefly video editor, a tool designed to transform raw footage or AI-generated clips into a structured first cut instantly. The release comes as marketing departments increasingly look toward “generative assembly” to reduce the time spent on manual “stitching” in…

Today, Adobe is expanding its generative AI repertoire with the launch of Quick Cut (beta), a new feature within the Adobe Firefly creative studio designed to automate the initial stages of video editing, as marketing departments face increasing pressure to scale short-form video content without proportional increases in headcount…

According to recent Adobe Analytics data recapping the 2025 holiday season, this trend indicates a fundamental evolution in digital commerce, moving generative AI from a peripheral channel to a core component of the shopping journey.

Today, Adobe (Nasdaq:ADBE) and Semrush Holdings, Inc. (NYSE:SEMR) announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. Semrush is a powerful…

This new enterprise application enables businesses to gain relevance and authority in an era where consumers are embracing generative AI-powered interfaces.

Today, Adobe announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across…

Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) unveiled its strategy and product offerings for agentic AI. Innovating on the world’s most widely adopted marketing and customer experience platform, Adobe Experience Platform (AEP), Adobe has built-in agentic functionality that makes it easy for marketers to use…

Dentsu, in partnership with Adobe, today announced Adobe GenStudio dentsu+, an innovative, generative AI-powered, integrated marketing ecosystem for brands. The culmination of a decade-long relationship, Adobe GenStudio dentsu+ combines Adobe’s new, leading Content Supply Chain solution suite, GenStudio, with the power of dentsu’s proprietary integrated services, technology and audience intelligence.…

At AWS re:Invent, Adobe (Nasdaq:ADBE) announced an expanded partnership with Amazon Web Services (AWS) to make Adobe Experience Platform (AEP) available on AWS. This new offering unlocks the ability for …