Expert Mode from The Agile Brand Guide®

Expert Mode: The Unsexy Prerequisite for AI Success in Commerce

Apr 26, 2026

The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in order—is what separates a successful AI strategy from a catastrophic one. As leaders, we understand that technology is a means to an end, not the end itself. The goal is to build stronger, more…

#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption

#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption

Mar 22, 2026

Today, we’re going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds, rather than erodes, the customer trust and loyalty you’ve…


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