Tag: Akeneo

The Agile Brand Guide: Generative Engine Optimization (GEO) brings together marketing, content, and technology leaders from across the industry to help enterprises stay visible and accurate as AI-mediated search replaces the ten blue links.

Akeneo’s Summer Release transforms the Akeneo Product Cloud from a system of record to a fully agentic platform, where fleets of agents coordinate amongst themselves to accomplish tasks with, and for, users.

Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights from Akeneo’s “Prime Day 2026” infographic reveal a landscape dominated by intentional shopping, economic pragmatism, and the increasing influence of artificial intelligence (AI)

Boomers are least likely to participate in deal days, with 41% saying brands don’t offer the best deals during deal day sales

The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in order—is what separates a successful AI strategy from a catastrophic one. As leaders, we understand that technology is a means to an end, not the end itself. The goal is to build stronger, more…

Today, we’re going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds, rather than erodes, the customer trust and loyalty you’ve…