Attentive Archives

Expert Mode: Navigating the Nuances of Consumer Confidence

Agile Brand Guide on October 2, 2025

Marketing as an industry and a practice is in constant flux, a dynamic environment shaped by evolving consumer behaviors and technological advancements. Understanding these shifts, particularly the nuances within different generational segments, is paramount for brands aiming to thrive. The convergence of cautious optimism among consumers, the rise of AI-powered personalization, and the increasing dominance of mobile engagement presents both challenges and opportunities.

#725: Consumer confidence…and caution…with Eric Miao, Attentive

Agile Brand Guide on August 28, 2025

Today, we’re going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the current market. To help me discuss this topic, I’d like to welcome, Eric Miao, Chief Strategy Officer at Attentive.

#28: One Amazing Thing About Attentive with Karine Terzibachi

Agile Brand Guide on May 6, 2025

Is your SMS marketing lacking the engagement that your other channels have? If your brand hasn’t started planning to engage customers with RCS, you might already be falling behind the curve on the next wave of mobile marketing.

Welcome to One Amazing About Attentive. Today we’re talking with Karine Terzibachi, Chief Business Officer at Attentive and they will be sharing one amazing thing about Attentive’s Rich Communication Services (RCS) Business Messaging with us today.