Tag: Attentive

While 68% of shoppers surveyed have recently used AI to shop, brands still have a critical role to play in turning AI-assisted shopping into purchases and lasting customer relationships.

Martech news Sept. 30, 2026: Pantheon finds 79% of marketers say AI review blocks scale, Yext buys Flamel.ai, and Attentive says 93% of AI shoppers verify.

Martech news for August 19, 2026: Attentive AI Grow lifts email and SMS sign-ups 25%, Calendly ships Callie, and Liferay opens its Data Platform to B2B.

Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that personalized experiences are no longer a luxury but a fundamental expectation that drives engagement, loyalty, and sales.

Martech news for July 30-31, 2026: StackAdapt ties ad exposure to $4T in card data, and Attentive finds 83% of consumers plan holiday buys before Black Friday.

New capabilities help marketers shape how AI-generated content is created, enabling more consistent, recognizable messages that stay true to their brand.

Yesterday’s announcements point to a market consolidating around two parallel pressures on Chief Marketing Officers (CMOs): the operational burden of integrating agentic AI into existing workflows, and the strategic decision of which capabilities to build, buy, or outsource. The pattern across eight announcements on May 26, 2026 spans cross-border…

We find ourselves in a peculiar moment. As marketing leaders, we’re bombarded with a singular, deafening message: adopt artificial intelligence (AI) or prepare for obsolescence. The exhibit halls of every conference are a sea of logos promising to revolutionize our work with artificial intelligence. The pressure is immense, and…

Today, we are here at eTail Palm Springs hearing about all the latest in e-commerce and retail, and we’re going to talk about moving past the hype cycle of AI and getting down to the practical realities of how it’s actually changing consumer behavior, and what that means for…

Marketing as an industry and a practice is in constant flux, a dynamic environment shaped by evolving consumer behaviors and technological advancements.  Understanding these shifts, particularly the nuances within different generational segments, is paramount for brands aiming to thrive. The convergence of cautious optimism among consumers, the rise of…