Tag: Braze

Braze Co-Founder & CTO Jon Hyman on Decisioning Studio Go, Agentic Standards and Operator Connect, and why Braze keeps a human on the campaign launch button.

Martech news Sept. 29, 2026: Usercentrics finds 17% grant AI data access reluctantly, Braze ships AI campaign QA, and Alchemer says 43% would pay for humans.

AB InBev, Compare the Market, Luxury Escapes, Nestlé Purina, Pizza Hut, Ridery, Wealthsimple and Wendy’s awarded for turning innovation into impact

Collaboration will expand generative AI capabilities, deepen industry innovation and help brands get more value from their investments on AWS and in Braze

New launches of Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI deliver powerful capabilities to automate real-time customer journey decisioning

Braze positioned highest in Ability to Execute and furthest in Completeness of Vision

Venus Williams and José Andrés join Jimmy O. Yang and influential marketing leaders for three days of inspiration and innovation in Las Vegas

The pressure on marketing leaders to adopt, integrate, and demonstrate Return on Investment (ROI) from AI is immense and unyielding. The landscape is a cacophony of vendors promising transformation, each with a shinier “magic wand” than the last.

This week’s intelligence from Gartner, Forrester, Braze, and Salesforce tells a consistent story: the organizations winning with AI aren’t the ones with the most tools — they’re the ones that have solved the unglamorous prerequisites. Clean first-party data. Clear human-AI decision boundaries. Brand governance that scales. Without those foundations,…

Braze launched BrazeAI Operator™ and BrazeAI Agent Console™ with real customer results — an 81% reduction in unsubscribes at Cleo, a 90% booking conversion increase at Dayuse — while simultaneously releasing Forrester research showing that while AI adoption is near-universal, only a small fraction of organizations are realizing measurable…