Tag: Braze

Kyla Malone, Director of Marketing at IDT, on keeping BOSS Revolution customers’ trust from calling to money transfer with Braze, Amplitude, and AI.

Oct. 20, 2026 martech news: Salesforce agrees to buy Braze for $5.66B, Demandbase launches an AEO Agent, and AdFury automates Walmart product page content.

The all-cash deal brings Braze’s event-streaming customer engagement platform and its roughly 2,770 customers into Salesforce, with closing expected no earlier than February 2027.

Braze Co-Founder & CTO Jon Hyman on Decisioning Studio Go, Agentic Standards and Operator Connect, and why Braze keeps a human on the campaign launch button.

Martech news Sept. 29, 2026: Usercentrics finds 17% grant AI data access reluctantly, Braze ships AI campaign QA, and Alchemer says 43% would pay for humans.

AB InBev, Compare the Market, Luxury Escapes, Nestlé Purina, Pizza Hut, Ridery, Wealthsimple and Wendy’s awarded for turning innovation into impact

Collaboration will expand generative AI capabilities, deepen industry innovation and help brands get more value from their investments on AWS and in Braze

New launches of Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI deliver powerful capabilities to automate real-time customer journey decisioning

Braze positioned highest in Ability to Execute and furthest in Completeness of Vision

Venus Williams and José Andrés join Jimmy O. Yang and influential marketing leaders for three days of inspiration and innovation in Las Vegas