Tag: Braze

Today, we’re going to talk about how AI has permanently changed product development. But while it enables teams to tackle more problems faster than ever, the real challenge has shifted to keeping pace with rising customer expectations. This new landscape requires a shift in product leadership—from simply adopting trends…

Braze today released its fifth annual Global Customer Engagement Review (CER), uncovering some of the biggest trends shaping customer engagement across AI and experimentation, data and personalization, emotions and loyalty, and more. In today’s always on digital economy, consumer expectations for customer experience continue to rise, and brands face tougher competition…

Braze unveiled new product innovations designed to help marketers craft and optimize one-to-one personalized experiences at its annual customer conference, Forge 2024.

As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday…

Braze recently released its 2023 Customer Enagement Review, and there are a number of interesting insights found with in it, relating to the customer experience. Today we’re going to talk about 3 of the key insights within this report, and to help…

Today we’re going to talk about how creativity and technology drive standout customer engagement. Recently WARC and Braze released a report entitled: The invisible enabler: Unlocking the Creative Potential of Technology. We’re going to talk about…

Today we’re going to talk about using data to increase customer engagement. To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze. RESOURCES Learn more about Basecamp, including a free trial here: …