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Yesterday’s Marketing Technology & AI News: May 28, 2026

May 28, 2026

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully — not as a celebration of AI progress, but as a strategic inflection point with real operational consequences. Three distinct tensions are emerging simultaneously: The gap between martech investment and actual ROI…

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The Agile Brand with Greg Kihlström

From PegaWorld: Pega’s Tara DeZao on marketing ROI with agentic AI

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From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality
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Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era
The Agile Brand with Greg Kihlström

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Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
The Agile Brand with Greg Kihlström

Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation


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