Tag: Forrester

While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts are…

The CMO’s job in 2026 is to be an AI realist, not an AI enthusiast. This means making hard decisions about where AI creates genuine competitive…

The AI transformation of marketing is no longer a future-state planning exercise, but rather a present-tense organizational redesign challenge.

AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP Landscape…

This week’s research points to a marketing leadership inflection point. AI is no longer a future capability, but an operational reality that is simultaneously creating competitive…

This week’s intelligence from Harvard Business Review, Gartner, Forrester, and MarketingProfs converges on a single uncomfortable truth for marketing leaders: AI adoption is accelerating faster than…

Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer trust…

The AI conversation in marketing has officially moved past “should we use it?” to “who owns it, and is our data good enough to make it…