Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s MarTech News | March 12, 2026

Mar 13, 2026

Yesterday’s theme is the AI-driven disintermediation of the workflows and channels that marketing teams have spent years optimizing. Semrush rebranding around “Agentic Search Optimization” is not…

MarTech Futurist by Greg Kihlström

The infrastructure gap is now the competitive gap. | MarTech Futurist March 12, 2026

Mar 12, 2026

Whether the topic is AI agent readiness, personalization at scale, or brand presence in LLMs, the organizations pulling ahead are those that have invested in data…

MarTech Futurist by Greg Kihlström

AI agents are becoming the primary interface between consumers and brands. | MarTech Futurist | 3/9/2026

Mar 9, 2026

Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools.…

MarTech Futurist by Greg Kihlström

AI is a leadership test. CMOs are at risk. | MarTech Futurist | 3/8/2026

Mar 8, 2026

The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is a…

CustomerThink: Beyond the Dip: Forrester’s Total Experience Score Aims to Reshape Brand Loyalty Amid Declining CX

CustomerThink: Beyond the Dip: Forrester’s Total Experience Score Aims to Reshape Brand Loyalty Amid Declining CX

Aug 16, 2025

Forrester’s 2025 Global Customer Experience Index (CX Index™) paints a concerning picture: customer experience quality is in a multi-year decline worldwide, reaching an “all-time low in…

Expert Mode from The Agile Brand Guide®

Expert Mode: Winning the Distracted Consumer

Aug 2, 2025

The modern consumer is a multifaceted, multi-tasking marvel, juggling decisions and distractions with an almost superhuman ability. In a world of fleeting attention spans and relentless…

Expert Mode from The Agile Brand Guide®

Expert Mode: Designing Human-Like Experiences in the Age of AI

Jul 26, 2025

The rise of artificial intelligence has opened exciting new avenues for brands to connect with their customers. Yet, amidst the rush to implement the latest AI-driven…

Expert Mode from The Agile Brand Guide®

Expert Mode: Navigating the Agentic AI Revolution with a Customer-First Approach

Jul 24, 2025

Let’s explore some key takeaways from a conversation with Stephanie, exploring how brands can leverage AI’s potential while upholding customer trust. We’ll explore the importance of…


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