Tag: Forrester

This week’s intelligence from Harvard Business Review, Gartner, Forrester, and MarketingProfs converges on a single uncomfortable truth for marketing leaders: AI adoption is accelerating faster than strategy, and organizational readiness can keep pace. Four distinct but interconnected tensions are emerging that demand C-level attention right now.

Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer trust deficit around AI-generated brand content; and the organizational readiness gap that is preventing marketing teams from capturing AI’s full potential. Together, these themes…

The AI conversation in marketing has officially moved past “should we use it?” to “who owns it, and is our data good enough to make it work?” Two HBR pieces this week hit on something CMOs need to take seriously: the C-suite battle over AI governance is happening right…

Yesterday’s theme is the AI-driven disintermediation of the workflows and channels that marketing teams have spent years optimizing. Semrush rebranding around “Agentic Search Optimization” is not a marketing refresh — …

Whether the topic is AI agent readiness, personalization at scale, or brand presence in LLMs, the organizations pulling ahead are those that have invested in data foundations, governance, and operational workflows — not just the latest AI tools.

Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools. The shift from human-driven to agent-mediated discovery, purchase, and loyalty is not a future scenario — it is an active transition. McKinsey’s $3-5…

The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is a present-tense leadership test. Three interconnected themes dominate the landscape:

Forrester’s 2025 Global Customer Experience Index (CX Index™) paints a concerning picture: customer experience quality is in a multi-year decline worldwide, reaching an “all-time low in North America.” Brands are feeling this, as customers continue to vote with their wallets.

The modern consumer is a multifaceted, multi-tasking marvel, juggling decisions and distractions with an almost superhuman ability. In a world of fleeting attention spans and relentless notifications, capturing and retaining customer engagement is no small feat. Kelsey Chickering, Principal Analyst at Forrester, offered her expert insights on navigating this…

The rise of artificial intelligence has opened exciting new avenues for brands to connect with their customers. Yet, amidst the rush to implement the latest AI-driven solutions, it’s crucial to remember that technology should serve human needs, not the other way around. Just because a technology can be implemented, doesn’t mean…