Tag: Optimizely

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational consequences. A few distinct tensions are emerging simultaneously across the martech landscape. First, the gap between martech investment and actual ROI is widening, not…

Optimizely, the leading digital experience platform (DXP) provider, today announced a strategic partnership with SoftServe, a premier global digital consulting and engineering firm. As part of the partnership, Softserve launched a new website on Optimizely CMS, replacing their previous platform. The successful launch solidified Softserve’s decision to invest in building…

The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb them, governance is lagging dangerously behind deployment, and the workforce pressure is intensifying in ways that go well beyond productivity talking points.

Modern marketing leaders face a critical challenge: retaining highly motivated talent while navigating an increasingly complex operational landscape. A recent report, The Passion-Pressure Paradox, by Optimizely in conjunction with Heinz Marketing, illuminates this tension. Based on a survey of over 200 marketing practitioners in lean, B2B environments, the study…

Optimizely, the leading digital experience platform (DXP) provider, today released new research, The Passion-Pressure Paradox, examining how AI pressure and complexity are impacting marketing teams’ work. Based on a survey of more than 200 marketers, the findings point to a growing disconnect between the work marketers are passionate about and…

Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant for Content Marketing Platforms. Gartner recognized Optimizely as a Leader for the ninth consecutive year*.

New report identifies 15,000+ tools in today’s marketing ecosystem and highlights the rise of “agentic content systems” built to scale personalization

AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search and the marketer experience.

In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their customers’ evolving needs and preferences.  The ability to adapt quickly, experiment, and personalize experiences is no longer a luxury, but a necessity for survival. 

The marketing technology landscape continues to evolve at a rapid pace.  Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is undeniable, its true potential lies in unlocking new avenues…