Tag: Optimizely

he recent consolidation of over twenty websites into a single global platform by Federated Hermes, following a significant rebranding, offers a masterclass in navigating this complexity. In a conversation with Melissa Ryan, their Senior Digital Marketing Manager, she peeled back the curtain on the realities of such an undertaking…

Recently, Optimizely undertook a brand transformation, moving to position itself not merely as a collection of powerful tools for experimentation and content, but as the definitive AI platform for marketing. This wasn’t just about launching a new campaign; it was about changing the company’s center of gravity.

Federated Hermes’ Melissa Ryan on consolidating 20+ sites into one global front door on Optimizely, and why design sign-off — not the platform — was the hard part.

This article was written by Greg Kihlström for CMSWire. Marketers find themselves in a paradox: drowning in requests and feeling like they are doing the job of more than one person, yet also facing an existential crisis as AI could replace at least part of their work. Yet, there…

IFPA Solutions Engineer Jim Rucinski runs a global digital experience with two people: his request filters, an Optimizely DAM + GraphQL fix, and AI citation tracking.

Greg Heinz, Senior Director of Brand and Digital Strategy at Optimizely, on the 2026 rebrand: hand-commissioned illustrations, AI-generated backgrounds, and why “the agent can’t feel.”

Optimizely claims 10x cheaper marketing AI models, OroCommerce cuts build time 50%, and NIQ finds 56% of consumers delay tech buys over price. Sept 1, 2026.

The Deep Learning Advertising Platform will tap the region’s technical talent to advance data management and governance

Rather than depending on generic LLMs, a new family of post-trained AI models allows marketers to use the right model for the right task

Marketers are busier than ever, even with AI. See how Optimizely’s Virtual Teammates act as AI coworkers that do the work first — with Kevin Li.