Tag: Optimizely

Federated Hermes’ Melissa Ryan on consolidating 20+ sites into one global front door on Optimizely, and why design sign-off — not the platform — was the hard part.

IFPA Solutions Engineer Jim Rucinski runs a global digital experience with two people: his request filters, an Optimizely DAM + GraphQL fix, and AI citation tracking.

Greg Heinz, Senior Director of Brand and Digital Strategy at Optimizely, on the 2026 rebrand: hand-commissioned illustrations, AI-generated backgrounds, and why “the agent can’t feel.”

Optimizely claims 10x cheaper marketing AI models, OroCommerce cuts build time 50%, and NIQ finds 56% of consumers delay tech buys over price. Sept 1, 2026.

The Deep Learning Advertising Platform will tap the region’s technical talent to advance data management and governance

Rather than depending on generic LLMs, a new family of post-trained AI models allows marketers to use the right model for the right task

Marketers are busier than ever, even with AI. See how Optimizely’s Virtual Teammates act as AI coworkers that do the work first — with Kevin Li.

New digital coworkers retain context, proactively take on recurring work, and operate across marketing tools within defined identity and permissions

Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The dominant theme is not that AI is arriving — it is already here, operating in production, and beginning to expose the gaps between what marketing organizations thought they were building and what they actually…

The Agile Brand Guide: Generative Engine Optimization (GEO) brings together marketing, content, and technology leaders from across the industry to help enterprises stay visible and accurate as AI-mediated search replaces the ten blue links.