Tag: Optimizely

While AI promises increased efficiency, faster content creation, and streamlined workflows, a recent study by Optimizely reveals a more complex reality. The findings, based on a survey of over 2,000 B2B marketing leaders across seven global markets, indicate that current AI adoption often leads to fragmented efforts, increased manual…

Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at a genuine inflection point. But CMOs should read these announcements with clear eyes. The dominant narrative is agentic AI, and nearly every vendor is…

As AI reshapes marketing, Optimizely’s new brand makes the case for technology that puts creativity back at the center

Yesterday delivered a concentrated dose of reality for Chief Marketing Officers (CMOs) navigating the AI transformation of marketing. The day’s announcements spanning agentic AI orchestration, generative content platforms, e-commerce personalization, and the opening of Cannes Lions collectively signal a market that has moved decisively past experimentation. But the gap…

Through a new partnership with Conductor, Optimizely adds AI search visibility and optimization to round out its complete AEO offering NEW YORK, June 10, 2026 /PRNewswire/ — Optimizely, the leading digital experience platform …

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational consequences. A few distinct tensions are emerging simultaneously across the martech landscape. First, the gap between martech investment and actual ROI is widening, not…

Optimizely, the leading digital experience platform (DXP) provider, today announced a strategic partnership with SoftServe, a premier global digital consulting and engineering firm. As part of the partnership, Softserve launched a new website on Optimizely CMS, replacing their previous platform. The successful launch solidified Softserve’s decision to invest in building…

The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb them, governance is lagging dangerously behind deployment, and the workforce pressure is intensifying in ways that go well beyond productivity talking points.

Modern marketing leaders face a critical challenge: retaining highly motivated talent while navigating an increasingly complex operational landscape. A recent report, The Passion-Pressure Paradox, by Optimizely in conjunction with Heinz Marketing, illuminates this tension. Based on a survey of over 200 marketing practitioners in lean, B2B environments, the study…

Optimizely, the leading digital experience platform (DXP) provider, today released new research, The Passion-Pressure Paradox, examining how AI pressure and complexity are impacting marketing teams’ work. Based on a survey of more than 200 marketers, the findings point to a growing disconnect between the work marketers are passionate about and…