Tag: Optimizely

Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant for Content Marketing Platforms. Gartner recognized Optimizely as a Leader for the ninth consecutive year*.

New report identifies 15,000+ tools in today’s marketing ecosystem and highlights the rise of “agentic content systems” built to scale personalization

AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search and the marketer experience.

In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their customers’ evolving needs and preferences.  The ability to adapt quickly, experiment, and personalize experiences is no longer a luxury, but a necessity for survival. 

The marketing technology landscape continues to evolve at a rapid pace.  Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is undeniable, its true potential lies in unlocking new avenues…

We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come. We’re going to talk about the evolving role of the marketing…

Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer experiences, and how marketers can both do more with…

Company future-proofs Optimizely One with major innovations to Optimizely Opal, including specialized AI agents, customizable workflows, and third-party integrations

New capabilities help brands optimize their website for AEO and GEO, ensuring content gets found and stays seen in the era of AI-powered search

Optimizely recognized as Leader for the sixth consecutive year, positioned highest for ‘Ability to Execute’ and furthest for ‘Completeness of Vision’ in latest research