Tag: Optimizely

New digital coworkers retain context, proactively take on recurring work, and operate across marketing tools within defined identity and permissions

Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The dominant theme is not that AI is arriving — it is already here, operating in production, and beginning to expose the gaps between what marketing organizations thought they were building and what they actually…

The Agile Brand Guide: Generative Engine Optimization (GEO) brings together marketing, content, and technology leaders from across the industry to help enterprises stay visible and accurate as AI-mediated search replaces the ten blue links.

While AI promises increased efficiency, faster content creation, and streamlined workflows, a recent study by Optimizely reveals a more complex reality. The findings, based on a survey of over 2,000 B2B marketing leaders across seven global markets, indicate that current AI adoption often leads to fragmented efforts, increased manual…

Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at a genuine inflection point. But CMOs should read these announcements with clear eyes. The dominant narrative is agentic AI, and nearly every vendor is…

As AI reshapes marketing, Optimizely’s new brand makes the case for technology that puts creativity back at the center

Yesterday delivered a concentrated dose of reality for Chief Marketing Officers (CMOs) navigating the AI transformation of marketing. The day’s announcements spanning agentic AI orchestration, generative content platforms, e-commerce personalization, and the opening of Cannes Lions collectively signal a market that has moved decisively past experimentation. But the gap…

Through a new partnership with Conductor, Optimizely adds AI search visibility and optimization to round out its complete AEO offering NEW YORK, June 10, 2026 /PRNewswire/ — Optimizely, the leading digital experience platform (DXP) provider, today launched its full AEO platform, offering enterprise marketers a comprehensive suite of AI visibility tools and…

Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully as a strategic inflection point with real operational consequences. A few distinct tensions are emerging simultaneously across the martech landscape. First, the gap between martech investment and actual ROI is widening, not…

Optimizely, the leading digital experience platform (DXP) provider, today announced a strategic partnership with SoftServe, a premier global digital consulting and engineering firm. As part of the partnership, Softserve launched a new website on Optimizely CMS, replacing their previous platform. The successful launch solidified Softserve’s decision to invest in building…