Tag: Optimizely

Modern marketing leaders face a critical challenge: retaining highly motivated talent while navigating an increasingly complex operational landscape. A recent report, The Passion-Pressure Paradox, by Optimizely in conjunction with Heinz Marketing, illuminates this tension. Based on a survey of over 200 marketing practitioners in lean, B2B environments, the study…

Optimizely, the leading digital experience platform (DXP) provider, today released new research, The Passion-Pressure Paradox, examining how AI pressure and complexity are impacting marketing teams’ work. Based on a survey of more than 200 marketers, the findings point to a growing disconnect between the work marketers are passionate about and…

Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant for Content Marketing Platforms. Gartner recognized Optimizely as a Leader for the ninth consecutive year*.

New report identifies 15,000+ tools in today’s marketing ecosystem and highlights the rise of “agentic content systems” built to scale personalization

AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search and the marketer experience.

In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their customers’ evolving needs and preferences.  The ability to adapt quickly, experiment, and personalize experiences is no longer a luxury, but a necessity for survival. 

The marketing technology landscape continues to evolve at a rapid pace.  Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is undeniable, its true potential lies in unlocking new avenues…

We are here today in New York City at Opticon25 and seeing and hearing some amazing things about the future of martech and how AI will shape the role of marketing in the months and years to come. We’re going to talk about the evolving role of the marketing…

Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer experiences, and how marketers can both do more with…

Company future-proofs Optimizely One with major innovations to Optimizely Opal, including specialized AI agents, customizable workflows, and third-party integrations