Tag: Optimizely

New capabilities help brands optimize their website for AEO and GEO, ensuring content gets found and stays seen in the era of AI-powered search

Optimizely recognized as Leader for the sixth consecutive year, positioned highest for ‘Ability to Execute’ and furthest for ‘Completeness of Vision’ in latest research

How hard is your B2B e-commerce content working for you?

How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics that truly matter. Today, we’re exploring the power of connecting marketing and experimentation to business outcomes with Vijay Ganesan, Co-Founder and CEO of…

Today we’re discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations at Optimizely. We’ll explore the concept of AI agents, their role in enhancing creativity and productivity, and why marketers should be excited about them.

Optimizely, the leading digital experience platform (DXP) provider, today announced its PaaS & SaaS CMS and its Web & Feature Experimentation products are now HIPAA-enabled, meeting guidelines set forth by the Health Insurance Portability and Accountability Act. Optimizely will now also act as a Business Associate when partnering with…

Extending its leadership position as the first AI-powered DXP, Optimizely enhances Opal with customizable, brand-aware AI agents to serve any marketing use case

Optimizely, the leading digital experience platform (DXP) provider, today announced its latest milestone in its multi-year partnership with Google Cloud – Optimizely One, the industry’s first marketing operating system, now leverages Google’s Gemini models.

 Optimizely, the leading digital experience platform (DXP) provider and world’s largest experimentation platform, announced today it has signed a definitive agreement to acquire the leading warehouse native analytics platform NetSpring.

AI assistants seem to be popping up everywhere today, but they’re usually relegated to a single set of functions, they don’t have the context of the larger campaigns and projects you are working on, and they can’t help you across the multitude of types of work you need to…