Salesforce Signs Definitive Agreement to Acquire Apromore
Salesforce today announced it has signed a definitive agreement to acquire Apromore, a leading provider of process intelligence software that helps organizations discover, simulate, and optimize business processes.
#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce
Today, we’re going to talk about how marketers can bring agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents that handle complex tasks and act as always-on collaborators. To help me discuss this topic, I’d like to welcome Devin Kunysz, Senior Director, Industry GTM, Consumer…
Salesforce Ends the Era of ‘Do-Not-Reply’ Marketing with Marketing Cloud Next
Salesforce today announced Marketing Cloud Next, a major evolution of its leading marketing solution—and the end of traditional ‘do-not-reply’ marketing. This isn’t just a product launch; it’s a strategic reframe of marketing itself, powered by autonomous AI agents that act as always-on collaborators. Built natively on the Salesforce Platform,…
Salesforce Agentforce for Consumer Goods helps companies quickly implement AI to boost efficiency in every function.
Margin pressure is rising as shoppers trade down, supply‑chains wobble, and talent grows scarce. Eighty‑five percent of consumers say they are choosing lower‑priced products, leaving brands to squeeze more productivity out of smaller teams. Manual processes and disconnected systems make that a difficult exercise—and the cost shows up on…
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