#765: Hexagon AB’s George Chang on building a unified system of marketing measurement

Agile Brand Guide on November 10, 2025

Recorded live at Sitecore Symposium in Orlando, Florida, we’re going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience. We’ll explore how to create a disciplined conversion rate optimization program where usability testing, A/B experimentation, and personalization aren’t just separate tactics, but a unified system, especially within a powerful platform like SitecoreAI, to build experiences that adapt to customer needs, not just our assumptions about them.

To help me discuss this topic, I’d like to welcome, George Chang, Senior Director, Digital Experience & Technology Corporate Marketing at Hexagon AB.

#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital

Agile Brand Guide on November 7, 2025

We are here at Sitecore Symposium in Orlando, Florida, and today we’re going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can a large organization truly listen at scale and ensure its voice remains consistent and effective?

To help me discuss this topic, I’d like to welcome Mark Wagner, Senior Director of Strategy at Horizontal Digital.

#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft’s Talisha Padgett on designed intelligence for marketing

Agile Brand Guide on October 22, 2025

Today, we’re going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant.

Sitecore Surges as Global Brands Simplify Customer Engagement and Drive Results 

Agile Brand Guide on June 25, 2025

Sitecore® today announced the launch of Sitecore.ai, a bold new experience where marketers can explore how content, data, and intelligence come together to power the next era of digital engagement, making it easier than ever for brands to reach, engage, and serve their customers. Showcasing the company’s AI-first, cloud-native digital experience platform for omnichannel content optimization, this launch arrives as part of Sitecore’s continuously delivered capabilities for its versionless SaaS platform, XM Cloud. 

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