Yesterday’s MarTech News | March 12, 2026
Yesterday’s theme is the AI-driven disintermediation of the workflows and channels that marketing teams have spent years optimizing. Semrush rebranding around “Agentic Search Optimization” is not…
Navigating Digital Experience Maturity: Imperatives for Travel and Hospitality in 2026
The travel and hospitality (TTH) sector stands at a critical juncture. Global consumers consistently rank travel as their top discretionary purchase, indicating a robust demand outlook…
Sitecore Expands Reseller Program with New Global Elite Initiative to Accelerate SitecoreAI Adoption in Growth Markets
Sitecore announced an expansion of its Global Reseller Program with a new Global Elite initiative designed for world-class partners focused on key growth markets. As part…
Expert Mode: From HiPPO to Hypothesis: Building a Culture of Continuous Optimization
In enterprise marketing, there are few forces as powerful, or as potentially misguided, as the “great idea” that emerges from a senior leadership meeting. It often…
Expert Mode: Closing the Gap Between Brand Promise and Customer Reality with AI
The distance between the brand voice meticulously crafted in a boardroom and the way it’s perceived in the wild can be vast and treacherous. Marketing leaders…
Expert Mode: Beyond the Automation Hype: Designing an Empathetic Future with AI
The real challenge, and the greater opportunity, lies not in replacing human effort but in amplifying it. This requires a more nuanced approach, an intentional choreography…
Verndale Acquires Fishtank to Create North America’s Leading SitecoreAI Experience Practice
Verndale and Fishtank combine 14 Sitecore MVPs and award-winning expertise to help brands navigate the AI era with confidence.
#765: Hexagon AB’s George Chang on building a unified system of marketing measurement
Recorded live at Sitecore Symposium in Orlando, Florida, we’re going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital experience.…
