Tag: Sitecore

This week’s conversations circle a single, pressing question: what does it actually take to run a modern marketing function while AI rewrites the rules underneath it? The throughline is friction — the cost of every handoff, every disconnected tool, every dollar spent before anyone knows whether it will work…

June 3, 2026 delivered a concentrated burst of agentic AI announcements that, taken together, reveal a market at an inflection point — but not in the way the press releases suggest. Salesforce, Meta, Attentive, and Deece all made significant moves, and Forrester published a landmark report on the state…

Salesforce agreed to buy Contentful on June 1. Sitecore bought Scrunch on June 3. Inside 48 hours, two of the larger experience-platform vendors paid to move AI agents to the center of how content gets made and found. Salesforce is taking Contentful, the Berlin-founded headless content platform that serves…

Sitecore today announced that it acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition comes as large language models and AI generated answers dominate the digital landscape where buyers research solutions, compare options, and decide what deserves…

Today, we’re going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today’s complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed the tools…

Yesterday’s theme is the AI-driven disintermediation of the workflows and channels that marketing teams have spent years optimizing. Semrush rebranding around “Agentic Search Optimization” is not a marketing refresh — …

The travel and hospitality (TTH) sector stands at a critical juncture. Global consumers consistently rank travel as their top discretionary purchase, indicating a robust demand outlook for 2025 and beyond. This economic buoyancy, combined with evolving customer expectations for hyper-personalized and seamless experiences, necessitates a strategic re-evaluation of digital…

Sitecore announced an expansion of its Global Reseller Program with a new Global Elite initiative designed for world-class partners focused on key growth markets. As part of the expansion, Sitecore named FPT Software as its first Global Elite Reseller and marked the milestone at FPT headquarters in Hanoi during…

In enterprise marketing, there are few forces as powerful, or as potentially misguided, as the “great idea” that emerges from a senior leadership meeting. It often arrives with conviction, a sense of urgency, and a complete lack of supporting user data. We’ve all been there.

The distance between the brand voice meticulously crafted in a boardroom and the way it’s perceived in the wild can be vast and treacherous. Marketing leaders spend fortunes defining their brand promise, only to see it refracted, distorted, or sometimes completely ignored across a chaotic landscape of customer reviews,…