#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft’s Talisha Padgett on designed intelligence for marketing

#755: Sitecore CMO Michelle Boockoff-Bajdek and Microsoft’s Talisha Padgett on designed intelligence for marketing

Oct 22, 2025

Today, we’re going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not…

Expert Mode from The Agile Brand Guide®

Expert Mode: AI-Powered Personalization at Scale

Aug 7, 2025

Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic brand management, and responsible technology adoption in the age of hyper-personalization.

#706: Building more connected digital experiences with Eric Stine, CEO of Sitecore

#706: Building more connected digital experiences with Eric Stine, CEO of Sitecore

Jul 17, 2025

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively?

Sitecore logo

Sitecore Provides Full-Featured Free Trial of XM Cloud

Jul 15, 2025

XM Cloud empowers teams to move faster, personalize smarter, and create independently 

Sitecore logo

Sitecore Surges as Global Brands Simplify Customer Engagement and Drive Results 

Jun 25, 2025

Sitecore® today announced the launch of Sitecore.ai, a bold new experience where marketers can explore how content, data, and intelligence come together to power the next era of digital engagement, making it easier than ever for brands to reach, engage, and serve their customers. Showcasing the company’s AI-first, cloud-native…

Sitecore logo

Sitecore Appoints Eric Stine as Chief Executive Officer, Marking Next Phase of Growth and Innovation

Jun 20, 2025

Sitecore®, the global leader in digital experience management software, today announced the appointment of Eric Stine as Chief Executive Officer, effective immediately.

Sitecore logo

Sitecore Launches Martech Industry’s First AI Innovation Lab to Fast-track  Marketers’ AI Journey

Apr 16, 2025

Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions for  content and experience, empowering marketers to stay ahead of the curve 

The Agile Brand with Greg Kihlström

#641: Creating brand-savvy AI and a marketer-first DXP with Dave O’Flanagan, CEO of Sitecore

Feb 21, 2025

As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company’s voice and identity? Joining us today is Dave…

Sitecore logo

Sitecore Supercharges Intelligent Digital Experience Platform and Content  Management System for Marketers

Feb 19, 2025

Sitecore®, a global leader in digital experience  software, today announced more than 250 market-leading innovations for its intelligent  digital experience platform (DXP) and content management system (CMS). Highlights  include big advances in Sitecore Stream AI capabilities and key solutions – all designed to  empower marketers to build and deploy…

The Agile Brand with Greg Kihlström

#630: Can Netflix, Delta, and Amazon teach us how to improve the patient experience? Featuring Adeline Ashley from Sitecore

Jan 27, 2025

Joining us today is Adeline Ashley, Director of Customer Engagement at Sitecore and author of the groundbreaking book, Shop Stream Heal: Transforming Patient Care in the Digital Age. With over 20 years of experience leading digital transformation for major brands like Oprah, Anthem, and Southern California Edison, Adeline has…

Get Yesterday's News By Email

* indicates required
Please select all the ways you would like to hear from The Agile Brand, LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please click the link in our footer.

By clicking below to subscribe, you acknowledge that your information will be transferred to our marketing platform Mailchimp for processing. Learn more about Mailchimp's privacy practices.


Catch the latest episodes of our shows




Listen to the latest episode of The Agile Brand podcast here:



The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.