OKR: Objectives and Key Results with Carsten Ley
The CX Goalkeeper had the great opportunity to interview LinkedIn Headline: OKR | Project | Agile & Experience Consultant | Keynote Speaker for Engagement & Getting things done Highlights: 00: Game Start 00:29 Carsten’s Introduction …
#287: CDPs and the Organization of the Future with Heidi Bullock, CMO at Tealium
Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled…
Forbes: How Customer Journey Orchestration Changes Your Marketing Approach
This article was originally written by Greg Kihlström for Forbes. View the original article here. Customers increasingly appreciate personalized experiences and are growing to expect them across all of …
MarTech: 4 critical platforms to support customer journey orchestration: Getting started on CJO
This post was written by Greg Kihlström for MarTech. Read the original article here. Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for …
286: #286: Real customer engagement with tangible results, with Mark Smith, CSG
Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more is not necessarily…
CMSWire: Defining Your Marketing Technology Philosophy
One incredibly helpful thing to define before embarking on an effort to define your technology infrastructure is to define what I call a marketing technology philosophy. This will consist of your guiding principles that point you in the right direction as you make fundamental choices about the types of…
Be Your Team’s Hero with Adam Toporek
The CX Goalkeeper had the great opportunity to interview LinkedIn Headline: Helping organizations win with experience! ► Customer Service Expert ✪ Keynote Speaker ✪ Trainer ✪ Strategic Advisor Highlights: 00:00 Game Start 00:50 Adam’s…
#285: CX Innovation Without Boundaries, with Justin Anovick, Optimizely
Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require…
The Importance of Addressing the Digital Divide for Better Employee Experience
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation As much as 30% of adults experience problems connecting to the internet at home, with 15% of …
284: #284: Using data to increase customer engagement, with James Manderson, Braze
Today we’re going to talk about using data to increase customer engagement. To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze. RESOURCES Learn more about Basecamp, including a free trial here: …
Catch the latest episodes of our shows
Listen to the latest episode of The Agile Brand podcast here: