387: #387: AI & Machine Learning in the Enterprise, with Scott Love, Lovelytics
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the…
Top 10 Picks for Agile Marketing Books
We’ve rounded up our top 10 picks of essential reading materials that will give any digital marketer a healthy start
386: #386: Intrapreneurship and fostering innovation from within, with Shane Pahl
In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership…
MarTech: 4 AI categories impacting marketing: Predictive analytics
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
Aligning Marketing KPIs with Business KPIs
As a CMO or marketing leader, you are constantly striving to achieve and measure success. In an effort to achieve that success, you may have defined…
Fast Company: Let’s be real about AI and our work
Here are some ways in which leaders and managers can be realistic about their teams’ usage of AI tools to enhance their work and be more…
Forbes: Conversations To Have Before Starting With Conversational Marketing
This article was written by Greg Kihlström for Forbes Agency Council. Let’s face it: Your customers don’t want to wait when they are ready to make…
385: #385: Dispelling Myths About Funding Creative and UX: What You Think You’re Getting vs What You Really Need with Dan Knuckey and Jason Bowman from The Office of Experience
Today we’re going to talk about Dispelling Myths About Funding Creative and UX: What You Think You’re Getting vs What You Really Need, in a special…
