The 4 categories of MarTech platforms

The 4 categories of MarTech platforms

Jun 4, 2023

Marketing Technology, or MarTech, has revolutionized the way businesses interact with their customers through campaigns and content delivery. As technology continues to evolve, it is important for marketers to stay up-to-date on MarTech options that can augment their marketing efforts. MarTech can be divided into four main categories: customer…

House of the Customer

House of the Customer Book Review by Matthew Egol

Jun 2, 2023

Greg Kihlström’s House of the Customer was reviewed by Matthew Egol of JourneySpark consulting.

375: #375: Creating best-in-class personalized customer experiences with Pini Yakuel, CEO at Optimove

375: #375: Creating best-in-class personalized customer experiences with Pini Yakuel, CEO at Optimove

Jun 2, 2023

Today we’re going to talk about creating best in class personalized, cross-channel customer experiences, using a CDP, AI, orchestration, and more. To help me discuss this topic, I’d like to welcome Pini Yakuel, CEO at Optimove. RESOURCES Optimove…

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