Choosing marketing metrics for greater stakeholder support

One of your challenges as a marketer is to identify the right metrics that
not only measure marketing performance but also support your company’s
wider business objectives. In this article, we’re going to explore the
process of selecting marketing metrics that resonate with your stakeholders
across the organization.

Capitol Communicator: The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on how to build and optimize high-performing teams, processes and platforms

The book explores how marketing leaders and aspiring leaders can be successful in their implementation of high-performing and continuously improving marketing teams and includes insights and interviews with some of the thought leaders in marketing and customer experience. It features a foreword by Tommi Marsans, Verizon Business Group Transformation Lead.