The Agile Brand Guide Marketing Technology Book Series
GET UP TO SPEED ON THE FUNDAMENTALS IN 3 HOURS OR LESS
Discover trends, platforms, and best practices on the latest in marketing technology & CX
The internationally best-selling Agile Brand Guides book series of marketing technology books provides marketers with the knowledge, insights, and ideas to create a better customer experience for their brands.
The series aims to teach marketing leaders and aspiring leaders about pressing topics in the industry in 3 hours or less, through a variety of mediums: print, digital, audio, and online courses. Written by best-selling author and MarTech and CX thought leader Greg Kihlström, the series features forewords by industry leaders from brands such as IBM, Verizon Business, CSG, Lytics, Kin + Carta, and more.
Featured Book
One of Thinkers360’s “Top 50 Books to Read in 2024”
NOW AVAILABLE: The Agile Brand Guide: Generative AI
By Greg Kihlström with a Foreword by Bernadette Nixon, CEO of Algolia
Marketing Technology Guides Now Available
Available in paperback, digital, and audiobook formats with more editions forthcoming.
Customer Data Platforms (CDPs)
By Greg Kihlström with a Foreword by Heidi Bullock, CMO of Tealium
Best-selling book on this important component of a first-party data strategy, now in its second edition and contributions from thought leaders at ActionIQ, Lytics, and Amperity.
MarTech Stack Evaluation
By Greg Kihlström with a Foreword by Brian Browning of Kin + Carta
Best-seller with practical advice on planning your MarTech stack for the future
Marketing Operations
By Greg Kihlström with a Foreword by Tommi Marsans of Verizon Business
Building and Optimizing High-Performing Teams, Processes, and Platforms
Agile Marketing Fundamentals
By Greg Kihlström with a Foreword by Jascha Kaykas-Wolff, President of Lytics
Best-seller that gives a primer on Scrum for Marketers.
Customer Journey Orchestration (CJO)
By Greg Kihlström with a Foreword by Mark Smith, PhD, CSG
Best-seller now in its second edition that helps marketers understand how CJO can positively impact their customer experience.
Conversational Marketing
By Greg Kihlström with a Foreword by Jamie Adams, Scorpion
Chatbots, Conversational AI, and chatbots are discussed in this best-seller.
Agile Marketing Implementation
By Greg Kihlström with a Foreword by Mark Smith, PhD, CSG
Best-seller with practical advice on implementing Agile using Scrum for marketing.