The Agile Brand Guide to Customer Journey Orchestration
Evaluating, Buying, and Implementing CJO platforms for Marketers
The #1 Amazon Best-Selling Guide to CJO
By Greg Kihlström with a Foreword by Mark Smith, PhD, SVP of Digital Experience at CSG | 75 Pages | Available in Print or as an Ebook
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Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and methods by customers means that brands need to provide a personalized, omnichannel experience in order to stay competitive.
Doing this requires a combination of people, process, and platforms that enables brands to meet their customers where they are, and to adapt and optimize this omnichannel approach over time.
In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook. It also features a foreword by Mark Smith, PhD, VP of Digital Experience at CSG and former President at Kitewheel.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement journey orchestration in their organizations.
About the author
Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A. He is also the host of The Agile Brand with Greg Kihlström podcast.
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