The Agile Brand Guide to Customer Journey Orchestration
Evaluating, Buying, and Implementing CJO platforms for Marketers
The #1 Amazon Best-Selling Guide to CJO
By Greg Kihlström with a Foreword by Mark Smith, PhD, SVP of Digital Experience at CSG | 75 Pages | Available in Print or as an Ebook
Digital | Paperback | Audiobook
Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and methods by customers means that brands need to provide a personalized, omnichannel experience in order to stay competitive.
Doing this requires a combination of people, process, and platforms that enables brands to meet their customers where they are, and to adapt and optimize this omnichannel approach over time.
In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook. It also features a foreword by Mark Smith, PhD, VP of Digital Experience at CSG and former President at Kitewheel.
Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement journey orchestration in their organizations.
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Forbes: How Customer Journey Orchestration Changes Your Marketing Approach
Home » The Agile Brand Guides Book Series » The Agile Brand Guide to Customer Journey Orchestration This article was originally written by Greg Kihlström for Forbes. View the original article here. Customers increasingly appreciate personalized experiences and are growing to expect them across all of the online and offline channels they engage with brands … More
MarTech: 4 critical platforms to support customer journey orchestration: Getting started on CJO
Home » The Agile Brand Guides Book Series » The Agile Brand Guide to Customer Journey Orchestration This post was written by Greg Kihlström for MarTech. Read the original article here. Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. This is the third article … More
S4 Episode 286: Real customer engagement with tangible results, with Mark Smith, CSG
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Forbes: Understanding When To Use Automation, Orchestration And Next Best Action
Home » The Agile Brand Guides Book Series » The Agile Brand Guide to Customer Journey Orchestration Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The latest article by Greg Kihlström for Forbes Agency Council. Customers increasingly want personalized content and experiences from the brands they buy from, and the … More
Forbes: Getting Ready For Customer Journey Orchestration
Home » The Agile Brand Guides Book Series » The Agile Brand Guide to Customer Journey Orchestration Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was originally published through Forbes Agency Council. Read the original here. Customer journey orchestration promises a seamless experience for your customers and greater … More