Month: September 2023

The ethical use of generative AI is a topic of great importance in today’s digital age. As AI technologies continue to advance and become more integrated into various industries, it is essential for businesses to consider the ethical implications and potential risks associated with their use.

Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I’m excited to be attending (and that it’s in my backyard). There’s an amazing lineup and lots of great topics for those in the content marketing…

Prioritizing impactful use cases for Artificial Intelligence implementation in a B2B setting is crucial for achieving success and maximizing the return on investment.

As marketers, we’re constantly seeking insights into the behaviors of our customers to help us drive marketing strategies. This includes analyzing the effectiveness of our marketing channels to determine where to allocate our resources. However, relying on a single marketing channel for measurement can present significant challenges in understanding…

Artificial intelligence-based technologies have revolutionized the way contact centers operate, significantly improving productivity and efficiency.

Creating accessible digital experiences enables brands to create a more equitable, inclusive world, but doing accessibility well can provide challenges, and unfortunately, many organizations treat accessibility as an afterthought, which makes updates…

In this episode, we’re joined by Diane Magers, a thought leader in the realms of Customer Experience and Leadership. We discuss the evolving landscape of leadership, the critical role of resilience, and the future of customer experience. Plus, don’t…

Artificial intelligence (AI) for sustainability and accessibility is a growing trend that is revolutionizing various industries.

By utilizing advanced technologies such as self-learning capabilities and generative AI features, businesses can gather and analyze customer data to personalize interactions and provide real-time responses to customer needs.

What happens when a disruptive technology is introduced midway through the process of transformation? Unless you’ve got access to a time machine to travel back and forth, you and your team are likely grappling with how to incorporate artificial intelligence like generative AI into your plans.