Month: September 2023

Customer-centric approach drives success in the B2B space. The expectations of B2B customers are evolving, and companies must adapt to meet these changing demands.

Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team. To help me discuss this topic, I’d like to welcome Dejean Brown,…

Customer value is top priority in any business. It is essential for organizations to prioritize the needs and satisfaction of their customers in order to build long-lasting relationships and maximize customer lifetime value.

In this episode, we discuss the many factors that play into building and nurturing an intrapreneurial culture. Check out this in depth conversation with Elliot Pepper, Founder of Northbrook Financial, as he touches on the importance of accountability, communication, mentorship, and incentive structures in fostering a safe environment where…

AI has revolutionized the way businesses interact with their customers and has greatly enhanced the customer experience. With the use of AI, businesses can gather and analyze vast amounts of customer data, allowing them to better understand their customers’ needs and preferences.

Today we’re going to talk about headless e-commerce, and how it improves personalization, reduces friction, and drives greater loyalty. To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder, CCO and CSO at Netlify a company…

To address bias and ensure alignment, the podcast emphasizes the importance of data.

Collecting and analyzing customer interactions is crucial for brands in today’s digital age.

Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes. To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy…

Deep dive into the intertwined worlds of Corporate Social Responsibility (CSR) and leadership with our esteemed guest, Bob Azman. Discover the transformative power of CSR in today’s business landscape and the pivotal role leadership plays in driving…