No-code platforms empower a generation of citizen developers
No-code platforms empower citizen data scientists and developers by providing them with the tools and resources they need to create and modify workflows without the need for coding or technical expertise. These platforms allow individuals who understand the process and have domain knowledge to configure and customize their workflows…
Limiting survey questions and utilizing open-ended questions with AI-enhanced analysis
In the podcast episode, Daniel Erickson of Viable discusses the importance of limiting survey questions and asking open-ended questions to gather qualitative customer data effectively.
How to prioritize the customer journey for accessibility
One key aspect of agile accessibility is prioritizing user journeys. This means focusing on the paths that users take when interacting with a digital experience and prioritizing the accessibility work that will have the most impact on the business.
465: #465: Prioritizing the right data and signals with Prasaana Dhungel, GrowByData
First, there was the promise of big data solving many of our business challenges, yet now here we are, flooded with data, and many business are having a hard time knowing what to prioritize and which data to pay attention to. Today we’re going to…
Thinking of AI as a marketing team member instead of just a platform
One of the key advantages of AI in marketing is its ability to enhance human creativity. While AI is not a perfect replacement for humans, it can significantly augment their capabilities and free up time for more strategic thinking and creative work.
Unique considerations for content creation in regulated industries
Content creation for regulated industries can be a challenging task. Industries such as financial services, healthcare, and others have regulations in place that require careful consideration when creating marketing content and campaigns.
Intrapreneurs drive innovation in organizations
Intrapreneurs drive innovation in organizations by taking on the role of change agents and driving new ideas and initiatives within the company. While entrepreneurs are often praised for creating new businesses and ideas, it is often the intrapreneurs who work within organizations that are responsible for bringing innovation to…
464: #464: AI and Creative Work with Toby Barlow, Lafayette American
Today we’re going to talk about the role of artificial intelligence in creative roles and creative work, and how they can work together, conflict, and all of the above. To help me discuss this topic, I’d like to welcome Toby Barlow, Co-Founder and…
Be realistic about how your organization embraces composability
Composability is a growing trend in the world of marketing technology. It refers to the ability to mix and match various tools and platforms to create a customized and flexible solution that meets the specific needs of a business.
The crucial role of foundational data infrastructure
One crucial aspect that often goes unnoticed or is overlooked in discussions about AI and machine learning is the importance of foundational data infrastructure.
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