Month: December 2023

In this enlightening episode of the CX Goalkeeper Podcast, we have the privilege of hosting Zarina Pasalic, a visionary leader in the realm of digital customer experience. With over two decades in the IT and telecommunications industry, Zarina brings…

Workflow automation, robotic process automation (RPA), and artificial intelligence (AI) tools are becoming essential for businesses. In recent years, there has been a significant shift towards automation and the use of artificial intelligence in various industries.

A company culture of self-awareness and growth refers to a work environment where individuals have a deep understanding of their strengths, weaknesses, and how they are perceived by their teammates.

This article was written by Greg Kihlström for CMSWire. To thrive as a business and rise to change management challenges, you need to dig out of experience debt, technical debt, operational debt and culture debt.

Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” Optimove also ranked second for Customer Intelligence, and third for Measurement and Optimization.  

Benchmarks and audience size matter when it comes to advertising campaigns. These factors play a crucial role in determining the success and effectiveness of a campaign.

Today we’re going to talk about Localization, Personalization, and AI, and how using these methods and tools well can increase ROI and improve the multi-channel customer experience. To help me discuss this topic, I’d like to welcome Stephanie…