Month: December 2023

From a brand perspective, learning and development play a significant role in attracting and retaining talent and improving the employee experience.

Two books in The Agile Brand Guide series by Greg Kihlström were featured in Thinkers360’s “50 Books to Read in 2024” list. This listed The Agile Brand Guide: Marketing, Measurement, & Analytics, and The Agile Brand Guide: Generative AI.

By incorporating sustainability into their brand story, brands can not only benefit from encouraging customers to replace or upgrade their products but also demonstrate their commitment to protecting the planet.

Today we’re going to talk about ‘the reseller advantage’ and how to modernize businesses by using cloud communications, without compromising customer relationships. To help me discuss this topic, I’d like to welcome Patrick Sheehan, Intermedia’s…

In the tug-of-war between innovation and leadership, agility in adapting skills is quickly emerging as the hidden ace in the quest for market dominance. Do you have what it takes to be a leader in today’s highly competitive marketplace? Do you want to know what it takes? Brand the…

There are a lot of technologies, trends, and customer expectations in the world of eCommerce today. Today we’re going to talk about what brands need to do to stand out in an eCommerce world.

Today we’re going to talk about successful BPO, or Business Process Outsourcing, and what the enterprise can to do make it a win-win for the business and customers. To help me discuss this topic, I’d like to welcome Sarah Ellenberg, Vice President…

Bazaarvoice, Inc., the leading platform for full-funnel authentic user-generated content (UGC) and social commerce, today announced the acquisition of Granify, the leading e-commerce contextualization solution.

Real-time data enrichment for insights is a powerful tool that allows companies to gather and analyze customer feedback in a more efficient and accurate manner. This process involves the use of artificial intelligence (AI) to extract valuable information from various sources, such as chat transcripts, survey responses, and customer…

In the ever-evolving landscape of work, where AI permeates our daily routines, it is imperative for teams at every company, including marketers, to embrace technology like AI in order to thrive and maintain a competitive edge. By understanding and…