Month: April 2024

You’ve just been hired as the Chief Experience Officer to run a financial services firm. What are the keys to driving sustained success? Join CXO Eric Smuda share his insights on the keys (and the challenges) to leading successful change by driving outstanding customer experiences.

You need to translate enablers into outcomes in financial terms that clarify how the investment (time, money, or resources) will provide a return like revenue growth, cost reduction, or increased profits.

Data sprawl is a problem that many organizations face in today’s digital age. The podcast interview with Sean Falconer highlights the challenges that companies encounter when dealing with vast amounts of personal data, such as personally identifiable information (PII). Falconer mentions how companies have treated personal data the same…

Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI. To help me discuss this…

Strategic marketplace presence is key for brands looking to drive sales and increase market share. With the rise of e-commerce and online marketplaces, consumers have more options than ever before when it comes to shopping for products. As a result, brands must carefully consider where and how they position…

Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.

Understanding and utilizing customer data effectively is crucial for marketers to create personalized and engaging experiences. One of the key components of this strategy is leveraging first-party data.

The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in…

In this compelling episode of the CX Goalkeeper Podcast, your host, Gregorio Uglioni, sits down with Neil Greenwood, a seasoned leader in customer experience from NHS Blood and Transplant. Together, they delve into the intricacies of enhancing the…

One key aspect of achieving success with artificial intelligence (AI) in marketing is constant learning. As mentioned in the podcast transcript, AI technology is evolving at a rapid pace, and marketers need to stay updated on the latest trends, tools, and techniques to effectively leverage AI for their marketing…