Month: August 2025

Today we’re going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes. To help me discuss this topic, I’d like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote.

Virtual assistant empowers home service businesses to deliver 24/7 customer care, capture more leads, and reclaim time

CallRail, the lead engagement platform, and MNTN (NYSE: MNTN), a technology platform that brings performance marketing to Connected TV (CTV), today announced a new integration that allows advertisers to attribute inbound calls and texts to the CTV ads that generated them. 

What makes Arlington a good place for artists? Host Susan Soroko from Arlington Economic Development talks with David Amoroso from Amorso Art. About David Amoroso Resources Amoroso Art:

AI can help marketers and leaders do a lot of things much quicker and in many cases better? But can AI be used to help with strategy? Welcome to One Amazing About 99Ravens. Today we’re talking with Fab Dolan, CEO at 99Ravens and he will be sharing one amazing…

Is it possible for enterprise marketing technology to actually spark joy?  Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a…

Shopify merchants can now scale cross-border fulfillment smarter and faster by connecting to Mayple Global directly within their Shopify admin

Today, we’re going to talk about the evolving landscape of travel loyalty programs and how brands can best engage with different generations of travelers, particularly in the face of changing economic conditions and emerging generational trends. To help me discuss this topic and other highlights from arrivia’s Loyalty and…

We deep dive into the interplay between artificial intelligence (AI) and human interaction in B2B sales environments. Our discussion traversed through the significance of forward-thinking, the essence of understanding customer needs, and the pivotal…

This article was written for Forbes Agency Council by Greg Kihlström. With a fiercely competitive field of options for customers, simply offering a high-quality product or service is often no longer enough to set your brand apart. To truly stand out and build lasting relationships with your customers, you…