Month: August 2025

VTEX Vision 2025: Built to adapt to market shifts with speed, and power B2B, omnichannel and agentic commerce at enterprise scale.

In an environment where one bad experience can cost you a customer, the math of customer loyalty has changed. Today’s consumers don’t just expect fast, accurate service—they demand it. And with expectations set not by competitors within a vertical, but by the best experience anywhere, every brand is under…

Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky. Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating…

What really makes customer service stick—not just as a business function, but as a transformative and human-centered experience—even in an era dominated by AI and automation? That’s the burning question I dig into with my guest on this episode…

New AI-powered platform drives adaptive, cross-channel performance, without the manual lift

Bluefish, the leading AI marketing platform for the Fortune 500, announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing total Bluefish funding to $24M within 12 months of launch. Bluefish also unveiled its new Custom…

Social commerce is booming, with the broader market expecting to surpass $100 billion by 2026. More and more, consumers are starting their shopping journeys on social platforms by engaging with creators, communities, and user-generated content (UGC). In turn, brands are feeling the pressure to keep up and respond quickly.…

The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations and technological advancements.  While brands invest heavily in CX initiatives, a multi-year decline in customer satisfaction reveals a widening gap between what customers expect and what brands deliver. This isn’t necessarily a reflection of…

The third principle of priorities that I explore in my book, Priority is Action is that, busy as we always are, there is always time to do the right thing. It takes time to keep doing the wrong things, after all, and we owe it to ourselves, our team…

Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today’s ever-changing global ecommerce landscape. Today, we are here at eTail Boston and we’re going to talk about navigating the complexities of global ecommerce,…