Month: November 2025

Today, we’re going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to sales. We’ll explore why the traditional MQL model often fails, creating friction and wasting budget, and how a more intelligent, data-driven approach to lead qualification can not only…

Today, we’re going to talk about something that many retailers see as a pure cost center: customer returns. Instead, we’ll explore how a smart, data-driven post-purchase strategy can actually become a powerful engine for customer retention and lifetime value. We’ll look at the data trends shaping retail, how to…

Eleos Life announced the launch of its innovative AI voice agent, designed to provide instant, around-the-clock assistance to customers without the frustration of wait times. The AI voice agent offers always-on support, drawing answers directly from real Eleos policy documents to address a wide range of customer questions.

The 2025 Mystery Shopping Report by Stord reveals a consistent imbalance across U.S. e-commerce brands: while investments in digital storefronts and customer acquisition are substantial, operational foundations in fulfillment and post-purchase experiences have not kept pace with these rising consumer expectations.

 Topsort, an artificial intelligence (AI) and auction-based retail media infrastructure company that aims to democratize Silicon Valley’s monetization secrets to retailers and marketplaces, today announced an investment from W23 Global, a global grocery retail venture capital fund backed by five leading grocery retailers, Ahold Delhaize, Tesco, Woolworths Group, Empire Company Limited/Sobeys…

By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something far simpler: the choices researchers make about how to work with artificial intelligence.

This episode shows how AI magnifies both strengths and gaps in customer experience. Rajat Chawla explains why AI exposes bad CX, how invisible effortless experiences look, and what leaders must …

Today, we’re going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help me discuss this topic, I’d like to welcome, Lindsey Kling, SVP Brand Marketing + Partnerships at Coterie.

Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings. This article was written by Greg Kihlström for MarTech.

Cyber Week 2025 represents a pivotal moment for digital commerce, with AI agents influencing an unprecedented $73 billion in sales. For senior marketing and CX leaders, this data underscores a clear imperative: AI is no longer an optional enhancement but a strategic necessity for driving revenue and enhancing customer…